Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Grace Mahas — June 1, 2023 — Social Good
References: instagram
Jimmy Dean's breakfast ads are taking on a new twist to support child literacy with the brand's first-ever Misspelling Scramble. With the Scripps National Spelling Bee currently underway, the brand has launched eight advertisements - both on social media and in the D.C. area - containing a misspelled word that challenges fans across the country to spot and correct the typo.
For every entry received through direct messaging @JimmyDean on Instagram with the correct spelling, participants are eligible to win $100 worth of Jimmy Dean breakfast coupons and a $100 donation to the Scripps Howard Fund made on behalf of each winner. A total of 100 winners will be randomly selected to participate in this fun and charitable effort.
This unique campaign not only supports child literacy, but it’s also a great way to engage with the brand's audience and create buzz on social media. From now through June 4, fans can participate in this spelling challenge and enjoy delicious Jimmy Dean breakfasts with their prizes.
For every entry received through direct messaging @JimmyDean on Instagram with the correct spelling, participants are eligible to win $100 worth of Jimmy Dean breakfast coupons and a $100 donation to the Scripps Howard Fund made on behalf of each winner. A total of 100 winners will be randomly selected to participate in this fun and charitable effort.
This unique campaign not only supports child literacy, but it’s also a great way to engage with the brand's audience and create buzz on social media. From now through June 4, fans can participate in this spelling challenge and enjoy delicious Jimmy Dean breakfasts with their prizes.
Trend Themes
1. Social Media Contests - Creating interactive campaigns on social media can be used to increase brand awareness while promoting social causes.
2. Gamification in Advertising - Incorporating games in advertising can be an effective way to engage consumers and create a memorable brand experience.
3. Corporate Social Responsibility Marketing - Supporting social causes and charitable efforts can increase brand loyalty and appeal to socially conscious consumers.
Industry Implications
1. Food and Beverage - Using interactive and charitable campaigns can improve brand perception and lead to increased sales in a highly competitive industry.
2. Education - Partnering with education initiatives, such as the Scripps National Spelling Bee, can help brands reach new audiences and promote education.
3. Advertising and Marketing - Innovative campaigns that combine social causes and interactivity can set brands apart in a constantly evolving advertising landscape.
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