CLIF BAR & Trans Canada Trail Worked on an Important Initiative
Kalin Ned — June 14, 2023 — Social Good
References: tctrail
Inclusive outdoor trails are paramount for respectful and caring city planning. For Global Accessibility Awareness Day this year, CLIF BAR proudly partnered with the Trans Canada Trail to increase advocacy and funding for " accessible and inclusive trails for everyone, regardless of ability, from coast-to-coast." The campaign also enlists CLIF athletes, influencers, Paralympic athletes, and activists to amplify the message.
The partnership between CLIF BAR and Trans Canada Trail also sees a contribution of $33,500 CAD to help support advancements in accessibility. The funds provide local Trail groups "to support accessibility improvements on their sections of the Trans Canada Trail" and advance the vision for the fully inclusive outdoor trail. Funds will also go toward developing an Accessibility Mapping Program that can help identify areas that need improvement, an All Persons Trails Program, and more.
Image Credit: Colleen Glover
The partnership between CLIF BAR and Trans Canada Trail also sees a contribution of $33,500 CAD to help support advancements in accessibility. The funds provide local Trail groups "to support accessibility improvements on their sections of the Trans Canada Trail" and advance the vision for the fully inclusive outdoor trail. Funds will also go toward developing an Accessibility Mapping Program that can help identify areas that need improvement, an All Persons Trails Program, and more.
Image Credit: Colleen Glover
Trend Themes
1. Inclusive Outdoor Trails - Opportunity for innovation in creating and improving outdoor trails that are accessible for everyone, regardless of ability.
2. Accessibility Mapping Program - Opportunity for innovation in developing technology or tools that can identify areas in outdoor trails that need accessibility improvements.
3. All Persons Trails Program - Opportunity for innovation in designing and implementing trails that are specifically catered to the needs of all individuals, including those with disabilities.
Industry Implications
1. Outdoor Recreation - Opportunity for innovation in the outdoor recreation industry to provide inclusive and accessible experiences for all individuals.
2. Sporting Goods - Opportunity for innovation in the sporting goods industry by creating adaptive equipment and gear for individuals with disabilities.
3. Technology - Opportunity for innovation in the technology industry to develop tools and apps that can enhance accessibility and inclusivity in outdoor trail experiences.
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