Manchester City x Puma's AI Kit Design Initiative is Fan-Forward
Georgia Wray Norsten — December 9, 2024 — Tech
References: dailymail
The Manchester City x Puma collaboration is revolutionizing fan engagement with the launch of the 'PUMA AI Creator' tool, giving fans the unprecedented opportunity to design the club's third kit for the 2026-27 season. This marks a historic first for a professional football club, empowering supporters to channel their creativity into official on-pitch attire.
Powered by DEEPOBJECTS, a cutting-edge generative AI platform, the PUMA AI Creator tool allows fans to craft unique designs using text prompts, customization sliders, and bold patterns. The initiative has already seen City players Ederson, Stefan Ortega, and Rico Lewis co-create a bespoke goalkeeper kit inspired by the net of a football goal, which will debut on the pitch later this season.
Fans can submit designs until December 20th, and the top ten will be shortlisted for public voting in January.
Image Credit: Manchester City x Puma
Powered by DEEPOBJECTS, a cutting-edge generative AI platform, the PUMA AI Creator tool allows fans to craft unique designs using text prompts, customization sliders, and bold patterns. The initiative has already seen City players Ederson, Stefan Ortega, and Rico Lewis co-create a bespoke goalkeeper kit inspired by the net of a football goal, which will debut on the pitch later this season.
Fans can submit designs until December 20th, and the top ten will be shortlisted for public voting in January.
Image Credit: Manchester City x Puma
Trend Themes
1. AI-powered Fan Engagement - The use of generative AI platforms for fan-designed football kits enhances direct interaction between clubs and their supporters.
2. Crowdsourced Design Initiatives - Encouraging fans to contribute to official merchandise designs fosters a sense of community and ownership.
3. Collaborative Sports Merchandise - Clubs partnering with advanced tools for fan-driven customization promote innovative merchandise creation.
Industry Implications
1. Sports Apparel - Integrating AI-driven customization tools in sports apparel design allows for more personalized and unique fan merchandise.
2. Artificial Intelligence - Generative AI platforms offer substantial advancements for interactive and creative applications in various sectors.
3. Fan Engagement Services - New digital tools that empower fans to contribute creatively provide enhanced engagement and loyalty strategies for brands.
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