Soho Yacht Club Suggests to Do Something Nice Today
References: sohoyachtclub.store & hypebeast
UK streetwear imprint Soho Yacht Club unveils its latest small collection of graphic tees that highlight the brand's slogan, which reads "Do Something Nice Today." It is also inspired by elements of the automotive industry in terms of the reimagined logo visual. The brand is deeply rooted in its community and has done work with its local football teams as large as Chelsea.
The brand unveils two new tees this time around, kicking off with a white base foundation. Across the middle of the chest is a summer-ready print that is defined by a blossoming glower surrounded by the aforementioned logo. The second tee is designed with a navy blue base and details with a reimagined BMW logo on the chest with a bright slogan on the back.
Image Credit: Soho Yacht Club, hypebeast, sohoyachtclub.store
The brand unveils two new tees this time around, kicking off with a white base foundation. Across the middle of the chest is a summer-ready print that is defined by a blossoming glower surrounded by the aforementioned logo. The second tee is designed with a navy blue base and details with a reimagined BMW logo on the chest with a bright slogan on the back.
Image Credit: Soho Yacht Club, hypebeast, sohoyachtclub.store
Trend Themes
1. Graphic Tee Capsules - The trend of releasing small collections of graphic tees continues, featuring unique designs and slogans.
2. Soho Yacht Club - Soho Yacht Club's latest collection showcases their brand identity through slogan-detailed graphic tees, drawing inspiration from the automotive industry.
3. Community-focused Streetwear - Soho Yacht Club's deep roots in the community are highlighted through collaborations with local football teams and their commitment to doing something nice.
Industry Implications
1. Streetwear - The streetwear industry sees the emergence of small collections of graphic tees with catchy slogans that appeal to consumers.
2. Fashion - The fashion industry continues to incorporate elements from different industries, like the automotive industry, in their designs to create unique and eye-catching pieces.
3. Sports - The sports industry benefits from collaborations between streetwear brands like Soho Yacht Club and local football teams, creating unique merchandise with a sense of community and support.
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