CESAR Brand Celebrates Take Your Dog to Work Day with Free Lunch
Grace Mahas — June 13, 2023 — Social Good
References: prnewswire & cesar
CESAR, the popular dog food brand, is taking the initiative to promote Take Your Dog to Work Day, which falls on Friday 23rd June this year. The brand is encouraging dog owners to take their furry companions to work and submit an “expense report” with a photo of their lunch together in order to receive a $10 prepaid card and two CESAR WHOLESOME BOWLS. CESAR believes that dogs are not just pets, but companions that should be taken everywhere, including the office.
The company is also launching the 2023 CESAR Workplace Grants, which will help companies make simple changes to welcome dogs into their offices. The grants will award $75,000 across more than 15 businesses that support dogs in the workplace. CESAR conducted market research, which found that 90% of dog owners in pet-friendly offices say bringing their dogs to work makes their jobs more enjoyable (96%), improves their attitude towards work (93%) and increases their happiness at work (94%).
The company is also launching the 2023 CESAR Workplace Grants, which will help companies make simple changes to welcome dogs into their offices. The grants will award $75,000 across more than 15 businesses that support dogs in the workplace. CESAR conducted market research, which found that 90% of dog owners in pet-friendly offices say bringing their dogs to work makes their jobs more enjoyable (96%), improves their attitude towards work (93%) and increases their happiness at work (94%).
Trend Themes
1. Pet-friendly Offices - Opportunities for companies to create a welcoming environment for dogs in the workplace, boosting employee morale and happiness.
2. Take Your Dog to Work Day - Growing celebration of bringing dogs into the office, offering unique marketing and promotional opportunities for pet-related brands.
3. CESAR Workplace Grants - Incentives for businesses to implement dog-friendly policies, fostering a more positive work culture and attracting talented dog-owning professionals.
Industry Implications
1. Dog Food - The dog food industry can tap into the increasing demand for pet-friendly offices by offering products and services tailored to office dogs.
2. Office Supplies - Companies selling office supplies can cater to the needs of pet-friendly offices by providing dog-friendly furniture, equipment, and supplies.
3. Corporate Wellness - Corporate wellness industry can explore services and programs that promote the inclusion of dogs in the workplace and support employee well-being.
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