Ben & Jerry's Sunny Honey Home is Arriving for Refugee Week
Michael Hemsworth — June 16, 2023 — Lifestyle
The Ben & Jerry's Sunny Honey Home ice cream has been created by the brand for the UK market as a frozen treat arriving to coincide with Refugee Week. The ice cream was co-created with the help of eight entrepreneurs who have refugee backgrounds along with The Entrepreneurial Refugee Network (TERN) and the wider migrant entrepreneur community. The ice cream boasts flavors inspired by the cuisine of Afghanistan, Morocco and Syria, and features a lemon ice cream with home caramel swirls and lemon flavor cookies.
Co-Founder of TERN Fred Kastner commented on the Ben & Jerry's Sunny Honey Home ice cream saying, "Right now, more than 100 million people worldwide have been forcibly displaced from their homes — more than at any point in history. Refugees are often very entrepreneurial, and entrepreneurship can be a great springboard for them to rebuild their lives. What most excites us about Sunny Honey Home is the added value the team of creatives from our community brought to the project whilst ensuring that the product has a lasting impact.”
Co-Founder of TERN Fred Kastner commented on the Ben & Jerry's Sunny Honey Home ice cream saying, "Right now, more than 100 million people worldwide have been forcibly displaced from their homes — more than at any point in history. Refugees are often very entrepreneurial, and entrepreneurship can be a great springboard for them to rebuild their lives. What most excites us about Sunny Honey Home is the added value the team of creatives from our community brought to the project whilst ensuring that the product has a lasting impact.”
Trend Themes
1. Refugee-supporting Ice Creams - Ben & Jerry's Sunny Honey Home ice cream supports refugee entrepreneurs and brings awareness to the refugee crisis through unique flavors and collaborations.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore collaborations with social enterprises and refugee communities to create products that support a cause while offering unique experiences to consumers.
2. Social Enterprise - Social enterprises can tap into the growing consumer demand for ethically sourced and socially responsible products by collaborating with refugee entrepreneurs and promoting their stories and products.
3. Nonprofit - Nonprofit organizations that support refugees can partner with food brands to develop fundraising initiatives and products that raise awareness and funds for their cause.
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