This collection of skin care branding techniques helps to identify some of the major themes that are consistently at play within the cosmetics industry and the kind of results they're getting. Many consumers are constantly on the hunt for products that will help them enhance, repair or maintain the features of their skin. As such, the main way to find out which products are their favorite is to try them out, but in order to get that far, they need to have their attention caught by packaging.
The branding and packaging techniques that these retailers take range from simplistic to ornate; more often than not, benefits are either used as an advertising tool on the label or hidden away in the fine print. Which ever method, it's certain that after perusing these skin care branding techniques that you'll most definitely look twice when looking for a new moisturizer.
30 Savvy Skin Care Branding Techniques
From Purist Beauty Products to Blackboard Bottle Branding:
Michael Hemsworth — Jan 28, 2013 — Lifestyle
30
Macho Packaging For Male Moisturizer
A Winnder
29
Budding Skincare Branding
Bebe de Foret Packaging Embodies the Leafy Accents of Sprouts in Soil
28
Effervescent Sunblock Branding
Apotek Hjartat Sunscreen Packaging Makes Nature Smile
27
Pioneering Natural Makeup Companies
JASON Cosmetics Offers Products That Aren't Harsh on Your Skin
26
Vegan Beauty Products
"Be Fine" Skincare Made of Food
25
Airport-Inspired Branding
Gate Skincare Packaging Attracts the Traveling Businessman
24
Blackboard Bottle Branding
Sprout Skincare Packaging Illustrates the Elementary Integrity Inside
23
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
22
Teen Skincare Entrepreneurs
Ava Anderson is Taking Over the Beauty Industry
21
Delicious Skincare Designs
The Ayelet Naturals Line is Scrumptiously Fresh and Organic
20
Bright Skin Care Branding
'Naturally Cool Kids' Packaging Surpasses its Competition
19
Cannabis-Infused Skincare Products
Give Your Skin Love with Apothecanna Pain-Relieving Cosmetics
18
Simplified Ingredient Skin Care
S.W. Basics of Brooklyn Offers Ethical and Sustainable Products
17
Scooter Skin Care Branding
Via Vespa Packaging Appeals to the Young, Sporty and Speedy
16
Earthy Skin Product Packaging
Pangea Organics Skincare Gives Consumers Naturalistic Creams
15
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
14
Healthy Skin Products
Aloevive is a Cosmetics Company Using Certified Organic Aloe Vera
13
Silken Seaweed Branding
Seathalasso Packaging Embodies the Purity of Aqueous Ingredients
12
Cuisine-Based Cosmetics
Dr. Nicholas Perricone Releases a New Skincare Line Through Sephora
11
Purist Beauty Products
Go Au Natural With the Belmondo Organic Skin Care Line
10
Macho Beauty Products
The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
9
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
8
Honey-Infused Cosmetics
'beeline' by Sweet Beginnings Offers Natural Products
7
Back Pocket Packaging
Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat
6
Skincare Subscriptions for Men
Bread and Butter Offers Seasonal Kits to Meet a Man's Needs
5
Avian-Themed Grooming Products
The Aesop 'Bird' Grooming Kits Bring Nature and Science Together
4
Homemade Cleaner Kits
Eco-Me DIY Boxed Sets Provide Ingredients for Natural Cleaning Concoctions
3
Socially Conscious Skincare
Kiehl's Ultra Facial Cream and AMfAR Collaborate to Fight AIDS
2
Stem Cell Skincare
Korea's Cellure Claims to Improve Skin Elasticity and Cell Regeneration
1
Football-Inspired Moisturizers
GameFace Moisturizer is Marketed for the Macho Man
Related Ideas
Aromatic Layering Bodycare
Escentric Molecules' Body Care Range Elevates Layered Fragrances
Melanin-Rich Skin Lotions
Nivea Skin Firming Melaning Beauty & Hydration Lotion is Revitalizing
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Sustainably Minded Skincare
Iluminar Skin Launches a Collection of Sustainable Skincare Solutions
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
AI Skincare Recommendations
Perfect Corp.'s AI Skincare Product Recommendation Assists Brands
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Sunscreen Packaging Solutions
TerraCycle Partners With Leading Skincare Brands for Packaging
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Edible Skincare Serums
Vivid's Skincare Serums Support Radiance from the Inside Out
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Curated Neurobeauty Sets
selfmade's Neurobeauty Bundle Brings Ease to the Skin and Mind
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Luxurious Sandal Brand Skincare
The Birkenstock New Care Essentials Collection Has Six Products
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Entertainment-Driven Beauty Marketing
Skincalories Creates a Unique and Musical Brand Experience
Revitalizing Skincare Masks
The Sephora Collection Masks are Convenient and Refreshing
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
High-Performance Skincare Brnds
TEOXANE, Founded by Valérie Taupin, is Set to Debut in the US Soon
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
Targeted Luxury Beauty Sets
The U Beauty Holiday Sets Present a Variety of Skincare Solutions
Bio-Based Monomaterial Skincare Packaging
These Lumene Moisturizer Jars are Easy to Recycle
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
High-Quality Sensitive Skincare
CV Skinlabs collection of Sensitive Skincare
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Premium Botanical Candles
Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Luxurious Longevity Skincare
The Re-Nutriv Ultimate Diamond Collection Leverages Skin Science
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Luxurious Holiday Skincare Boxes
The AnteAGE Holiday Box Promotes Beautiful Skin During the Season
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
Foundational Free-From Skincare
Skincare Junkie Helps Consumers Avoid Unproven Beauty Products
Mind-Skin Connection Kits
Selfmade's Securely Attached Kit Includes a Relationship Psychology Book
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Breakthrough Botanical Skincare
Purdori's Skincare Features a Trademarked RO-ICE+ Blend
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Cosmetic Dermatologist Skincare Lines
Skin Pharm Offers Cosmetic Dermatology Services and Skincare
Science-Driven Skincare Shops
Estée Lauder's Skin Longevity Institute Offers Skin Analysis
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Nature-Nourished Skincare Lines
Elizabeth Arden Presents the White Tea Skin Solutions Line
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Advanced Hydration Skincare
Eucerin's Whole Immersive Hydration Collection Uses Multi-Weight HA
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Skincare Boosting Technology
Patchology Skincare Booster™ Firm + Smooth is Highly Effective
Sensorial Plant-Powered Skincare
Doctrine Makes Vegan, Cruelty-Free Skincare with Eco Packaging
Premium Private Label Skincare
This Walgreens Skincare Range Offers a Low-Cost Yet Premium Option
Healthy Hydration Skincare
Versed's Hydration Collection is a Simple Solution for Comfortable Skin
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Pod-Style Skincare Packaging
JUNOCO Unveils a Refillable Interchangeable Pod System
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bitter Orange Skincare
A.P.C. Launches a New Six-Piece Skincare Line Called 'SELF-CARE'
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Holiday-Ready Skincare Kits
Dermalogica's Holiday Collection Boasts a Series of Beauty Kits
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Eye-Catching Acne Solutions Packaging
ZitSticka is Bringing Products to Target in New Packaging
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Performance-Driven Luxury Skincare
The U Beauty SIREN Set Offers a Comprehensive Skincare Regime
Clinically Inspired Skincare
The VLCC Clinic Range Shares Targeted, Problem-Solving Formulations
Summer Skincare Essentials Kits
The A Method® Summer Essentials Kit is Performance-Minded
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Efficient Preventative Skincare Creams
Bionassay Boasts Perle d'Eau Hydrating & Preventive Cream
Referral-Only Skincare Brands
Face Reality Pairs People with Professional Products & Acne Experts
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
African Botanical Skincare
Lovemore's Ageless Beauty Products Spotlight Potent African Ingredients
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Ayurveda-Inspired Skincare Discovery Collections
Sahajan Presents Its Discovery Collection
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Streamlined Skincare Solutions
Mio Cosmetics Delivers Straightforward Skincare Routines for All
Skincare-Inspired Sun Care Cosmetics
Columbia Skincare is Introducing Sun Care Products and More
Ultra-Moisturizing Skincare Solutions
These New Versalie Skincare Products Come in Four Options
Texture-Focused Body Care Lines
Byoma Introduces a New Multi-Purpose Body Care Line
Value-Conscious Skincare Ranges
These Walgreens Skincare Products are High-Quality
Plant-Rich Facial Care Products
These New Weleda Facial Care Products Come in Two Ranges
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Eco-Conscious Beauty Lines
dhartii is Introducing a New Beauty & Skincare Category
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Modeling Pack Kits
MEDIHEAL's New Derma Modeling Packs Offer Simple At-Home Esthetics
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Comprehensive Serum Bundles
Lissy Skincare's Serums Bundle Includes Three Essential Serums