A Winnder
Jeremy Gutsche — January 7, 2006 — Fashion
References: news.agendainc & cosmeticsdesign
What started out as a tiny outfit supplying hand moisturizing creams for farmers and laborers in rural California has now turned into a multi-million dollar business, thanks to packaging that looks like traditional shoe polish and a product that works.
O'Keeffes' Working Hands may not be a household name, but with sales now topping the half million mark a year, it has gained significant recognition in certain circles. But those circles have not tended to be traditional personal care outlets. You are more likely to pick up a tub of Working Hands in the aisles of a local DIY store or farm shop.
O'Keeffes' Working Hands may not be a household name, but with sales now topping the half million mark a year, it has gained significant recognition in certain circles. But those circles have not tended to be traditional personal care outlets. You are more likely to pick up a tub of Working Hands in the aisles of a local DIY store or farm shop.
Trend Themes
1. Masculine Packaging - There is an opportunity for personal care brands to create packaging that appeals to men by using traditionally masculine designs.
2. Niche Targeting - Identifying and targeting specific industries, like DIY and farming, can lead to success for personal care products that cater to their unique needs.
3. Functional Products - Creating products that genuinely work and fulfill specific needs can attract customers and drive significant sales growth.
Industry Implications
1. Personal Care - The personal care industry can tap into the opportunity of creating moisturizers with packaging and formulas targeted towards men who prioritize effectiveness.
2. Packaging - Packaging companies can explore the potential for designing masculine packaging for personal care products, appealing to men seeking practical solutions.
3. Retail - Retailers, particularly DIY stores and farm shops, can benefit from carrying personal care products like O'Keeffes' Working Hands that cater to their specific customer bases.
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