Dr. Nicholas Perricone Releases a New Skincare Line Through Sephora
Tracy Wallace — March 8, 2011 — Fashion
References: nytimes
Dr. Nicholas Perricone has established a new skin care brand to help young skin stay young for longer. The vivaciously packaged line is called Super, and is based on the benefits of certain foods. Dr. Nicholas Perricone is known for his highly successful line and diet for middle-aged skin through promoting Omega 3 consumption and reduction.
Super's fun and playful packaging looks energizing and up-beat, which matches the younger target audience that Dr. Nicholas Perricone is hoping to attract. The line features over ten items and retail prices range from low $20s to high $50s. The concept promotes drenching users' skin with powerful "superfoods" and anti-oxidants.
One product that catches attention is "Supermodel Legs with Chili Pepper." The capsaicin in the chili pepper pumps up leg circulation so legs feel energized. Developments like these are what make Dr. Nicholas Perricone one to keep an eye on.
Super's fun and playful packaging looks energizing and up-beat, which matches the younger target audience that Dr. Nicholas Perricone is hoping to attract. The line features over ten items and retail prices range from low $20s to high $50s. The concept promotes drenching users' skin with powerful "superfoods" and anti-oxidants.
One product that catches attention is "Supermodel Legs with Chili Pepper." The capsaicin in the chili pepper pumps up leg circulation so legs feel energized. Developments like these are what make Dr. Nicholas Perricone one to keep an eye on.
Trend Themes
1. Cuisine-based Cosmetics - The trend of using food-based ingredients in cosmetics provides an opportunity for innovative skin care brands to promote the use of superfoods to improve skin health.
2. Anti-aging Skincare - The trend of using scientific research to develop skincare lines for younger-looking skin presents an opportunity for the skincare industry to create effective products using natural ingredients.
3. Functional Beauty - The trend of combining beauty and functionality allows skincare brands to create products that provide benefits beyond traditional skincare.
Industry Implications
1. Beauty and Skincare - The skincare industry can benefit from incorporating food-based ingredients and natural ingredients to create effective and innovative products for younger-looking skin.
2. Food and Beverage - Food and beverage industries can work with skincare brands to provide high-quality, nutritious ingredients for use in skincare products.
3. Retail and Sales - The trend of using natural ingredients in skincare products creates opportunities for retail and sales industries to market and sell these innovative products to consumers.
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