Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Laura McQuarrie — June 8, 2024 — Fashion
References: urban-kind & transformmagazine.net
When it comes to skincare, people living in urban areas must consider factors like higher pollution levels and the stress associated with a fast-paced lifestyle, and Urban Kind is a new Swedish skincare company that provides protective solutions to the sun, smog and stress.
To present its protective, shielding products to consumers in a visually appealing way, Urban Kind worked with the Scandinavian consumer branding agency Everland. Carl Johan Larsson, creative director and partner at EVERLAND, says, "We centred the visual concept around 'protection', reflecting it elegantly and minimalistic, resonating with Urban Kind’s Nordic ancestry in a universal urban way.”
The range consists of a simple four-step system that begins with the Multi-Tasking Cleansing Concentrate, followed by the Refresh & Resume Mist, the Niacinamide Barrier Serum and the Antioxidant Day Cream.
To present its protective, shielding products to consumers in a visually appealing way, Urban Kind worked with the Scandinavian consumer branding agency Everland. Carl Johan Larsson, creative director and partner at EVERLAND, says, "We centred the visual concept around 'protection', reflecting it elegantly and minimalistic, resonating with Urban Kind’s Nordic ancestry in a universal urban way.”
The range consists of a simple four-step system that begins with the Multi-Tasking Cleansing Concentrate, followed by the Refresh & Resume Mist, the Niacinamide Barrier Serum and the Antioxidant Day Cream.
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