Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Laura McQuarrie — November 30, 2023 — Fashion
References: nuxe & dfnionline
Nuxe's newly launched Sweet Lemon skincare range was created to speak specifically to Gen Z. With certified organic formulas and luxurious scents from natural sources, the lip and hand care range is full of sensorial treats. With products like lip balm, hand and nail cream and a lip stick, the range shares an alluring lemon meringue scent that enhances the experience of nourishing skin with beneficial botanical oils.
“Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products, Very Rose with rose oil extract and Reve de Miel with honey, making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective, and natural," said Nuxe Travel Retail Global Sales & Marketing Manager, Caroline Goix.
“Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products, Very Rose with rose oil extract and Reve de Miel with honey, making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective, and natural," said Nuxe Travel Retail Global Sales & Marketing Manager, Caroline Goix.
Trend Themes
1. Certified Organic Formulas - Nuxe's Sweet Lemon skincare range offers certified organic formulas for Gen Z consumers who prioritize natural and sustainable beauty products.
2. Luxurious Scents From Natural Sources - The lip and hand care range features luxurious scents derived from natural sources, appealing to Gen Z customers who seek sensorial experiences in their skincare routine.
3. Enhanced Sensorial Experience - The Sweet Lemon range provides an enhanced sensorial experience by combining nourishing botanical oils with an alluring lemon meringue scent, creating a unique and indulgent skincare ritual for Gen Z.
Industry Implications
1. Beauty and Skincare - The Sweet Lemon skincare range disrupts the beauty and skincare industry with its focus on certified organic formulas and luxurious scents, catering to the preferences of Gen Z consumers.
2. Natural and Sustainable Products - Nuxe's Sweet Lemon range taps into the growing market for natural and sustainable beauty products, offering Gen Z consumers an eco-responsible option for their hand and lip care needs.
3. Premium Beauty - By positioning Sweet Lemon as a premium alternative with a different and indulgent experience, Nuxe targets Gen Z consumers looking for premium and effective skincare products that stand out from the competition.
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