Bread and Butter Offers Seasonal Kits to Meet a Man's Needs
Katie Cordrey — March 10, 2010 — Eco
References: breadandbutterskincare & springwise
Bread and Butter is offering skincare subscriptions for men, or more exactly, subscriptions to their men's skincare products. The specially formulated products do not contain fragrance or grain alcohols and they're customized for the winter and summer season.
The Canadian company ships its face-friendly products directly to the customer, which eliminates the need for shopping. The products meet airline regulations for carry-on luggage, and Toronto customers can recycle their used containers through Bread and Butter.
Implications - The company has an interesting backstory. Following years of building other brands in the sometimes seedy world consumer packaged goods, Brian Lau decided to head out on his own to take a stand against the loose morals in the industry.
It's a tough gig, but it takes a large man to stand up against an entire industry.
The Canadian company ships its face-friendly products directly to the customer, which eliminates the need for shopping. The products meet airline regulations for carry-on luggage, and Toronto customers can recycle their used containers through Bread and Butter.
Implications - The company has an interesting backstory. Following years of building other brands in the sometimes seedy world consumer packaged goods, Brian Lau decided to head out on his own to take a stand against the loose morals in the industry.
It's a tough gig, but it takes a large man to stand up against an entire industry.
Trend Themes
1. Men's Skincare Subscription - The rise of men's grooming has created an opportunity for personalized skincare subscription services for men.
2. Customized Seasonal Products - Offering customized skincare products that vary by season can create a unique selling point and meet the changing needs of customers.
3. Socially Conscious Beauty Brands - Consumers are searching for products from socially conscious brands with an emphasis on sustainability and ethical practices.
Industry Implications
1. Beauty and Grooming - Beauty and grooming industry can tap into the growing market of men's skincare subscriptions and personalized products.
2. Subscription Services - Subscription services industry can target male customers by offering personalized grooming and skincare products on a recurring basis.
3. Sustainable Packaging - Sustainable packaging industry can collaborate with beauty brands to create more eco-friendly options while appealing to consumers' growing concern for the environment.
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