Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Laura McQuarrie — February 7, 2024 — Fashion
The Vital Perfection Uplifting and Firming Advanced Cream is a new launch from Shiseido that delivers multi-age-defying benefits and rapid results. This scientifically advanced, refillable luxury moisturizer specifically addresses loss of firmness, sagging, dark spots, deep wrinkles and unevenness to support a more radiant overall complexion. This innovative cream features an all-new SafflowerRED, exclusively grown in Japan.
“This is the most technologically advanced moisturizer in the Vital Perfection franchise and targets three key concerns: lifting, firming and brightening,” says Gisela Ballard, Vice President of U.S. education for Shiseido Americas Corporation, “In our initial testing of the product, we were super excited to hear that 90 percent of the women who used it felt that their skin was firmer, more lifted and had a brighter complexion in just two weeks."
“This is the most technologically advanced moisturizer in the Vital Perfection franchise and targets three key concerns: lifting, firming and brightening,” says Gisela Ballard, Vice President of U.S. education for Shiseido Americas Corporation, “In our initial testing of the product, we were super excited to hear that 90 percent of the women who used it felt that their skin was firmer, more lifted and had a brighter complexion in just two weeks."
Trend Themes
1. Scientifically Advanced Moisturizers - Shiseido's Advanced Cream offers multi-age-defying benefits and rapid results with its scientifically advanced formula.
2. Loss of Firmness Solutions - Shiseido's Advanced Cream specifically addresses loss of firmness, sagging, and unevenness for a more radiant complexion.
3. Refillable Luxury Moisturizers - The refillable feature of Shiseido's Advanced Cream brings a touch of sustainability and convenience to the luxury skincare market.
Industry Implications
1. Beauty and Skincare - Shiseido's Advanced Cream introduces scientific advancements in the beauty and skincare industry.
2. Anti-aging Solutions - Shiseido's Advanced Cream offers a solution for combating the signs of aging, including deep wrinkles and dark spots.
3. Luxury Cosmetics - The refillable luxury moisturizers, like Shiseido's Advanced Cream, cater to consumers seeking premium and sustainable skincare products.
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