Literary liquor labels, Art Deco bottle designs and wine inspired brews are just some of these premium beer branding examples. For the majority, beer branding reminds one of sports, beautiful women and cottage trips with friends. While mainstream beer brands are often known to push this type of imagery in their TV ads and marketing campaigns, these premium breweries are choosing a different approach and embracing artisan design details.
Whether looking to the past for inspiration or infusing their bottle designs with artful graphics, these premium beer branding examples embody elegance and are not only recognized for their taste, but also for their tasteful branding.
Notable examples from this list include Avant Red Flander Ale's wine bottle inspired branding and Tomat Design JC Lager that boasts a sophisticated and nautically themed design.
30 Premium Beer Branding Examples

30
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations

29
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo

28
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
27
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
26
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
25
Cruciform Beverage Branding
L'Ermita Beer Packaging Reduces Romanesque Symbolism to the Cross
24
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
23
Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name
22
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
21
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
20
Froth-Topped Bottles
Sixpence Stout Packaging Features a Creamy Seal That Seems to Drip Down
19
Revived Beverage Vessels
Brew York City Branding Brings Back the Antique Growler
18
Kingly Booze Branding
Zege Belgian Beer Packaging Moves Up the Marketing Hierarchy
17
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
16
Authentic Beer Branding
Viven by Tom Rotsaert Receives a Winning Label for the Award-Worthy Drink
15
Sacred Beer Branding
T’ani l’ai by Marta Llop Draws on Ancestral Territories for Packaging
14
Dual Vice Drink Packaging
The ‘Coffee Beer’ Raises Funds for Disaster Relief in Japan
13
Honey Yeast Beers
Ginza Brown is a Limited Edition Sapporo Beer Made with Honey Bee Yeast
12
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
11
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
10
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
9
Business Men Beer Branding
The Mad Men Beer Takes Inspiration from Pop Culture
8
Minimalist Beer Branding
The Wild Winter Ale Graphics by Bedow for Mikkeler Embrace Simplicity
7
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
6
Nordic-Themed Beer Bottles
The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
5
Port-Like Beer Branding
Old River Ale Looks More Like a Liqueur
4
Wine Bottle Beer Branding
The Avant Red Flander Ale will Trick Wine Drinkers
3
Messy Trajectory Marketing
48 Miles Later Beer Packaging Maps the Distance Between Breweries
2
Nostalgic Beer Branding
Widmer Brothers Takes on an Aged Painter Look
1
Fencing Beer Branding
Saber Beer Uses Sport to Promote its Brew
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Exclusive Olympic Beer Sponsors
Michelob ULTRA Backs Team USA at the Olympic and Paralympic Games
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Beer Insurance Policies
HeineCare by Heineken Protects UK Football Fans Against Spills
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Urban Bottle Sustainable Initiatives
Heineken Presents Fields Green With Grass, Not Glass
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Artist-Designed Tequila Bottles
1800 Tequila's Essential Artist Series Spotlights Raúl de Nieves
Curated Pit-Crew-Inspired Jackets
Heineken Introduced a Custom Racing Jacket for F1 Fans
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Beer-Branded Disposable Cameras
The Retrospekt x PBR Single-Use 35mm Film Camera is Nostalgic
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Beer Brand Loyalty Programs
Club Peroni Will Offer Off-Trade Customers with Exclusive Perks
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Sleek Monochrome Spirit Bottles
Jägermeister and PANTONE Color Institute Create New Bottles
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Coastal-Inspired Beer Campaigns
The Corona Beach 100 Campaign Celebrates the Brand's Anniversary
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Location-Specific Beer Can Designs
Budweiser Canada Debuts the Limited-Edition Edmonton Beer Can
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Health-Conscious Light Beers
Atwater Brewery's Atwater Light Serves Health-Conscious Beer Drinkers
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Minimalist Glassware Capsules
Larder & Vine Presents a Thoughtful Approach to Everyday Drinkware
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Premium Draught Cocktails
Served Draught Enhances Service, Quality & Convenience
Western-Inspired Beer Cans
Coors Banquet Drops Three Limited Edition Cans Honoring its Legacy
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Updated Cider Packaging
Heineken Ireland Partners with The Otherly to Redesign its Apple Ciders
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Renaissance-Muse White Wines
Robilant Creates Renaissance Design for Winebow’s Flora Lisa
Spanish Culture Wine Ranges
Tapabrava Wine Pays Homage to the Past and Present
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Iconic German Beer Expansions
Hofbräu München Debuts Hofbräuhaus Helles Lager in the US
Eye-Catching Light Lager Cans
Living the Dream Brewing Introduces the New Light Lager Beer
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Refreshing Lager Beers
Three Floyds Brewing Debuts Its 4.5% Lighter-Style Premium Lager
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Art Deco-Inspired NY Flagships
Lalique Designs the Maison d'Artiste Flagship Store in NYC
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Statewide Premium RTD Retailers
Black Flannel Offers Premium Canned beverages in Vermont
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Purposeful Premium Lagers
The Vocation Brewery Hilltop Lager is Easy-Drinking
Tavern-Style Glassware Showrooms
Gustav Winsth Designs the Bobo Showroom in Stockholm
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles