The Nordic Carlsberg Beer Bottles Pay Tribute to Its Danish Heritage
Laura McQuarrie — May 7, 2014 — Lifestyle
References: carlsberg & packagingoftheworld
'The Nordic Collection' is a new, premium series of three Carlsberg beer bottles that pays tribute to the brand's Danish roots. The trio of bottles was designed by the Safari Sundays design agency and the combination of heritage, symbolism and the use of the color white conveys a sense of refreshment and chill. Each bottle features Carlsberg's trademark hop leaf, which has been adapted to match the style of each distinct bottle design.
The bottles, named 'Spectra', 'Umea' and 'Symphony' make reference to Danish architecture, nature and stories like how the city of Umea was once protected from going up in flames by the silver birch trees that surround it.
Starting in April, the Carlsberg Nordic Collection began a limited run in 11 countries across Europe, exclusively at high-end bars, restaurants and nightclubs.
The bottles, named 'Spectra', 'Umea' and 'Symphony' make reference to Danish architecture, nature and stories like how the city of Umea was once protected from going up in flames by the silver birch trees that surround it.
Starting in April, the Carlsberg Nordic Collection began a limited run in 11 countries across Europe, exclusively at high-end bars, restaurants and nightclubs.
Trend Themes
1. Premium Beer Packaging - Opportunity for breweries to create premium packaging designs that evoke heritage and convey a sense of refreshment.
2. Symbolism in Design - Use of symbolic elements in packaging design to add meaning and storytelling to products.
3. Limited Edition Exclusivity - Creation of limited edition products exclusive to high-end establishments for added desirability and brand prestige.
Industry Implications
1. Brewing - Opportunity for breweries to explore innovative packaging designs that pay tribute to their brand heritage and resonate with consumers.
2. Graphic Design - Increasing demand for graphic designers who can create meaningful and symbolic packaging designs for consumer products.
3. Hospitality - High-end bars, restaurants, and nightclubs can leverage limited edition products for exclusive offerings, enhancing their brand image and attracting discerning customers.
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