Sixpence Stout Packaging Features a Creamy Seal That Seems to Drip Down
Amelia Roblin — February 12, 2014 — Marketing
References: middaystudio & lovelypackage
Sixpence Stout packaging was made to stimulate the consumer's senses in a way that goes beyond what beer packaging can typically accomplish. The waxy seal and the label reference more than the roasted malt beverage stored within it, striving to allude to some of the nostalgic elements of Christmastime.
Midday Design was inspired by the traditions of the Victorian era with one of them pertaining to the customary baking of a coin into Christmas pudding for good luck. The round label suggests the appearance of such a monetary piece, printed with typefaces that are reminiscent of that 19th century period. You will also notice the small holly symbols integrated into the sticker. Finally, Sixpence Stout packaging is dramatically topped with a creamy cap that was inspired by melted brandy butter.
Midday Design was inspired by the traditions of the Victorian era with one of them pertaining to the customary baking of a coin into Christmas pudding for good luck. The round label suggests the appearance of such a monetary piece, printed with typefaces that are reminiscent of that 19th century period. You will also notice the small holly symbols integrated into the sticker. Finally, Sixpence Stout packaging is dramatically topped with a creamy cap that was inspired by melted brandy butter.
Trend Themes
1. Nostalgic Packaging - Packaging designs that reference historical periods could create emotional connections with consumers.
2. Multi-sensory Experience - Packaging that engages multiple senses, like Froth-Topped Bottles, could create unique experiences for consumers.
3. Holiday-themed Packaging - Packaging designs themed around holidays or special occasions could attract consumers during those times.
Industry Implications
1. Craft Beer - Breweries could use unique packaging designs to differentiate themselves in an increasingly crowded craft beer market.
2. Food and Beverage - Food and beverage companies can create packaging that stimulates multiple senses to enhance the overall consumer experience.
3. Gifts and Novelties - Companies that specialize in gifts and novelties could benefit from creating holiday or themed packaging designs.
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