May 2017 personal care trends reveal one significant pattern – the infusion of "on-trend" ingredients into products that one might not expect.
The first example of this pattern is the Formula N°6 Natural Hair Treatment, which is an organic and vegan hair product that seeks to protect hair from environmental pollutants. The natural products in the hair care product function as a sort of "SPF for the hair," protecting it from harmful UV rays while keeping it moisturized and silky.
Another example is the 'All Fired Up' nail polish offered by the brand NAILS INC. The polish contains activated charcoal and seeks to protect those who wear it against toxins and pollutants. The brand also offers nail polishes that contain matcha, turmeric and kale.
Top 65 Personal Care Trends in May
63
Alternative Street Style Portraits
The Ones 2 Watch 'Feel It' Series Highlights Punk-Themed Looks
62
Vitiligo-Covering Makeup Collections
Kandor Cosmetics Provides Full-Coverage Foundations
61
Monochrome Unisex Cosmetic Branding
The Filmore Skincare Line is Effective for Men and Women
60
Regal Pizza Dance Dresses
The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
59
Two-In-One Hand Sanitizers
OLIKA's 'Birdie' is a Spray Hand Sanitizer That Also Carries Wipes
58
Solid Toner Sticks
Milk Makeup is Introducing the First-Ever Facial Toner in a Solid Format
57
Standalone Beauty Brand Boutiques
L'Oréal Opened Its First French Store During Paris Fashion Week
56
Tie-Dye Lip Art
Makeup Artists Have Been Revealing Unique Ways to Get the Festival-Ready Look
55
High-Tech Cosmetic Stores
Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play
54
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
53
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
52
Emoji-Inspired Face Masks
Petite Amie's Face Mask Treatments are Inspired by Emojis
51
Coffee Bean Shampoos
Pure Body Naturals' Coffee Shampoo and Body Wash is Made with Arabica Beans
50
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
49
Baby-Friendly Skincare Collections
This Naturology Range is Branded for Both 'Mum & Baby'
48
Anime-Inspired Cosmetics
This Tony Moly Collection is Branded with Iconic Pokemon Characters
47
Body Positive Beauty Salons
Babydoll Beauty Couture Caters Specifically to Plus-Size Consumers
46
Anti-Aging Vitamin Serums
MyChelle Dermaceuticals' Anti-Aging Serum Spotlights Vitamin C
45
Vitamin-Infused Foundations
The Vitalist Healthy Elixir Foundation Covers Blemishes and Heals Them
44
Shampoo-Conditioner Sprays
Batiste's Two-in-One Dry Shampoo Spray Doubles as a Conditioner
43
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
42
Pediatrician-Tested Baby Cosmetics
The Baby Dove Care Cosmetics are Formulated for Infants
41
Travel-Ready Skincare Pouches
Tarte Cosmetics' Trio of Cleansing Products is Packed in a Pouch
40
Makeup Cleansing Oil Sticks
Makeup Removal is Convenient With Urban Decay's Cleansing Sticks
39
Astringent Skincare Products
Aesop's Skincare Trio Was Designed Specifically for Oily Skin
38
Overnight Beauty Serums
Beuti's Night Skincare Product Fights Aging and Inflammation
37
Fermented Beauty Products
107 ONEOSEVEN's Korean Skin Care Collection Includes Fermented Vinegar
36
Multipurpose Facial Sprays
Supergoop's Setting Spray Controls Oil, Sets Makeup and Protects
35
Anti-Inflammatory Caffeine Face Masks
100% Pure's Masks Contain Natural and Organic Ingredients
34
Detoxifying Charcoal Nail Polish
This Gray Nail Polish from NAILS INC Protects Against Toxins
33
Plant-Based Body Care Collections
Fresh Thyme's Products Have a 'Free From' Ingredient Policy
32
Natural Anti-Aging Lipsticks
The New Arbonne Lip Collection Includes Lipsticks, Liners and Glosses
31
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
30
Tropically Branded Makeup Collections
MAC's New 'Fruity Juicy' Line Features Bold Summery Artwork
29
Manga Princess-Inspired Highlighters
Tooth and Nail Cosmetics Launched Sailor Moon Highlighters
28
Treatment-Focused Corporate Offices
The Aesop France Offices are Open to the Public for Treatments
27
Office-Inspired Makeup Packs
This New Benefit Kit Was Made for Working Women on the Go
26
Coconut Oil Toothpastes
Jason's Simply Coconut Toothpaste is Inspired by Oil Pulling
25
Multi-Shade Blotting Powders
Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
24
Energizing Coffee Body Scrubs
This Exfoliator from Simple Sugars Leaves Skin Feeling Silky Smooth
23
Long-Lasting Creamy Lip Liners
Kat Von D's Everlasting Lip Liner Comes in 30 Different Shades
22
Modern Mom-Inspired Lipsticks
The New Lime Crime Lipstick Kits are Called M$LF
21
Overnight Nail Treatments
This Superfood-Infused NAILS INC Product Nourishes Nails at Night
20
Caffeinated Bath Salts
Callyssee's Scented Bath Salts Boast the Aroma of Coffee Arabica
19
Refreshing Skincare Kits
Origins' New Limited-Edition Collection is Perfect for All Skin Types
18
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
17
Skin-Tightening Body Creams
Sol De Janeiro's Cream Aims to Improve Skin Imperfections
16
Rose Drinking Elixirs
Cilk's Rose Extract Adds Color, Flavor and Beautifying Properties to Water
15
Interchangeable Cosmetic Cases
The Renzoe Box Makeup Cases Intermix Different Brands
14
Colored Eye-Brightening Pencils
NYX's Eye Pencils Can Create Distinct but Subtle Makeup Looks
13
Adjustable Vanity Mirror Palettes
Pur Cosmetics' New Vanity Palettes are Perfect for Travel
12
SPF Hair Sprays
Baiser's Natural Hair Treatment Boasts Ingredients with Natural SPF
11
Nighttime Watermelon Masks
Pura Botanicals' Overnight Skin Treatment Boasts Watermelon Extract
10
Scented Eyeshadow Palettes
This Too Faced Eyeshadow Set Celebrates a Fun Food Pairing
9
Popstar Highlighter Launches
Rihanna Shared the News of Her Own Highlighter with Fenty Beauty
8
Medium Skin Tone Cosmetics
Stellar's Limitless Foundation is Made in 22 Medium Shades
7
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
6
Hair Buildup Micellar Serums
The Buildup Buster Serum Was Designed to Deeply Cleanse Hair
5
WOC Cosmetic Collections
Black Opal Celebrates a Diverse Range of Skin Tones and Undertones
4
Self-Tanning Face Wipes
Tarte Cosmetics' Tanning Towelettes Nourish and Add a Glow to the Skin
3
Uplifting Beauty Rollers
Nurse Jamie's Massager Stimulates to Improve One's Complexion
2
Dewy Highlighting Gels
Marc Jacobs' Dew Drops Provide a Natural Glow to the Skin
1
Chocolatey Lip Scrubs
Lush's New Chocolate Lip Scrub Has a Tinge of Delicious Orange Flavor
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High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Skin-Caring High Teas
Nourish Me High Tea Features Bioactive Ingredients from Antipodes' Range
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Natural Indian Hair Remedies
Nature Spell Offers Natural Indian Hair Remedies
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
Decadent Superfood Nail Polishes
Le Sweet Nail Polish by Le Mini Macaron is Up to 85% Plant-Based
Comprehensive Beauty Support Supplements
Nature's Sunshine Offers a Hair, Skin, & Nails Supplement
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Anti-Aging Spa Duos
Green-Beauty Co. Boasts the Vitamin C Glow Serum & Vitamin A Supercharge Serum
Innovative Foot Care Products
Barefoot Scientist Emphasizes Comfort and Relaxation
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
Hyper-Specific Haircare Collections
Freewill Haircare is Focused on Hair Cycling
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
Protective Styling Product Bundles
JVN Releases Bring the Heat for the 2023 Holiday Season
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Inclusive Beauty Haircare Products
Fenty Hair Will Cater to All Hair Types
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Beautifying Foot Care Collections
Birkenstock Releases a New Beauty Line for the Feet
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Vitamin-Enriched Sun Care Products
The InstaNatural Vitamin C Range Now Includes SPF
Powerful Detox Shampoos
Joico's Defy Damage Detox Shampoo is Versatile and Powerful
Nail Wellness Devices
StimuNail Strengthens Nail Health with Light, Heat and Massage
Eco Hair Treatment Tubes
oVertone's New Hair Treatment Packaging Launched Exclusively at Target
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Antioxidant-Packed Body Cleansers
The Superfood + Niacinamide Body Cleanser Uses Kale & Green Tea
Skin-Caring Scalp Masks
Brillo Hair Care's Detox Scalp Mask Approaches Scalp Care Like Skincare
Nourishing Multi-Functional Tints
U Beauty's SUPER Tinted Hydrator is a High-End Cosmetic Formula
Botanical-Rich Hair Products
Non Gender Specific Launches Phytonutrient Infusion Hair Care Line
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Japan-Exclusive Propolis Haircare
CNP Laboratory Launched a Series of Japan-Exclusive Products
Eco-Conscious Skincare Products
Yves Rocher Introduces Two Additions to Its Monoï Collection
Vegan-Friendly Talc-Free Cosmetics
Polite Society Makeup Launched Two New Products
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Customization-Friendly Nail Art Products
The essie nail art studio Elevates DIY Nail Art
Serum-Like Tinted SPFs
Glow Hub's Defend Yourself Facial Sunscreen Addresses Top Sun Care Concerns
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Nostalgic Hair Lighteners
Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation
Vegan Gel Nails
Re:soil's Newest Nail Innovation Uses Plant-Derived Materials
At-Home Manicure Accessories
Sally Hansen Introduces Salon Effects Nail Accents
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Plant-Derived Nail Polish Removers
Re:soil's Vegan Nail Polish Remover Has No Toxic Chemicals
Turmeric Beauty-Wellness Bundles
KORA Organics x Pressed Supports Inner & Outer Radiance
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Nourishing Haircare Oils
These Sky Organics Haircare Products are Arriving at Walmart
Country-Wide Cosmetic Chemical Bans
New Zealand is the First Country to Ban PFAS from Cosmetics
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Romantic Nail Polish Packs
Sally Hansen X LoveShackFancy Collab Takes Cues from the Runway
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Tranquil Nail-Nourishing Polishes
The Sally Hansen Color Therapy Bliss Collection Has Eight Shades
Indian Sun Care Lines
NIVEA SUN Launches a Variety of New Sun Care Products for Indian Consumers
Camp-Themed Nail Polishes
The Sally Hansen Summer Camp Collection Has Eight Shades in All
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Multi-Functional Leave-In Sprays
The Colour Fanatic Leave-in Spray by Pureology is Versatile
Skincare-Infused Mousse
Tanologist’s Debuts Its Latest Innovation, the Self-Tan Tinted Mousse
Mix-and-Match SPF Serums
Naked Sundays' Cabana Glow is Protective, Illuminating & Bronzing
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Caffeine-Infused SPF Blends
The Skinny Confidential Unveils the New Caffeinated SPF
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Free-From Gel Polishes
Julep's 21-Free Gel Nail Polish Collection is Exceptionally Clean
Wellness Brand Expansions
Agent Nateur Partnered with a Specialty Nutritional Supplement Retailer
Broccoli-Infused Nail Polish Removers
PAX's Water-Based Nail Polish Remover is Nourishing
Shine-Enhancing Hair Sets
New Sleek Stylers Set Helps Achieve Polished Hair Effortlessly
Australian Body Care Launches
Urban Jungle Beauty Launches Two New Personal Care Products
Green Tea-Infused SPF
Paula's Choice Youth-Extending Daily Hydrating Fluid SPF is Oil-Free
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Natural Manicure Kits
The Bare Hands Dry Gloss Manicure Kit
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
Extra-Protective Skin Tints
Naked Sundays' BeautyScreen Delivers More SPF Than Most Skin Tints
Celebrity-Approved Tanning Services
Tan on the Run's Product Line is Made with Organic Ingredients
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Life-Saving Nail Stickers
Melanoma UK’s Beauty Spotters Campaign Boosts Acral Melanoma Awareness
Shea Butter-Infused Body Sets
L'Occitane Released a Nourish & Soften Set for Nails, Hands & Body
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Nutrient-Infused Braiding Extensions
Nourie's Plant-Based Braiding Hair is Coated with Actives
Luxe Haircare Expansions
Laboratoire Nuxe Releases its Hair Prodigieux Range
Ginger-Powered Haircare Lines
The Body Shop's Ginger Haircare Range Promotes a Healthy Scalp
Nourishing Hair Health Supplements
Nouráge Hair + Wellness Promotes Hair, Skin & Nail Health
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Advanced SPF-Enhanced Skincare Formulas
Hh Science’s Recent SPF Product Launches are Multi-Faceted
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Heat-Defying Hair Sprays
Saltair All-In-One Heat Protectant Spray Provides Essential Defense
Botanical Haircare Updates
CHI Recently Updated Its Iconic Hair Serum and Heat Protectant Products
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Vegan Manicure Sets
The Manucurist Green System in Poppy Red Offers Eco-Friendly Elegance
Debut Health-Focused Collections
NuSpira Launches a Functional Health Product Line
Popsicle-Polish Crossover Collaborations
Daily Harvest Debuts the Pops and Matching Nail Polishes
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Free-From Spring Nail Polishes
Sally Hansen Good.Kind.Pure. Fresh Bloom Comes in Six New Shades
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Natural Beauty Brand Expansions
Yensa Beauty Expands Its Producst to Norstrom Stores
Vegan Hair-Conditioning Masks
Noughty's To the Rescue Treatment Mask Boosts Moisture
Vitamin C Toning Mists
Mad Hippie's Released a Powerful New Addition to Its Lineup