eSalon Custom Hair Care Targets Multiple Goals in One Formula
Laura McQuarrie — September 23, 2024 — Fashion
References: esalon & finance.yahoo
eSalon, the brand renowned for its fully customized, professional-grade, made-to-order home hair color, launched eSalon Custom Hair Care to address multiple hair care goals with singular formulas. As part of this new lineup, customers can conveniently elevate their routines with shampoos, conditioners, leave-in conditioner sprays and hair masks that are personalized to their unique needs.
After taking a short quiz about their hair history, goals and preferences, consumers will get a recommended formula and the option to add a fragrance of their choosing. While personalization is a key selling feature, ingredient-conscious consumers will appreciate that all eSalon formulas are cruelty-free and made without phthalates, SLS and SLES.
With this expansion, eSalon supports new and existing customers with custom hair color and hair care routines.
After taking a short quiz about their hair history, goals and preferences, consumers will get a recommended formula and the option to add a fragrance of their choosing. While personalization is a key selling feature, ingredient-conscious consumers will appreciate that all eSalon formulas are cruelty-free and made without phthalates, SLS and SLES.
With this expansion, eSalon supports new and existing customers with custom hair color and hair care routines.
Trend Themes
1. Hyper-personalized Haircare - Companies are offering highly tailored haircare products, responding to individual hair history and goals for a unique user experience.
2. Ingredient-conscious Formulations - A growing focus on clean beauty products is evident as brands exclude harmful chemicals like phthalates, SLS, and SLES from their formulations.
3. Integrative Haircare Solutions - Consumers are drawn to comprehensive haircare systems that combine multiple benefits in a single product, simplifying their routines.
Industry Implications
1. Beauty and Personal Care - The beauty industry is expanding with advanced products that offer customized solutions for diverse haircare needs.
2. E-commerce - Online retailers are capitalizing on the trend of personalized beauty products, making bespoke formulations more accessible.
3. Health and Wellness - The wellness industry intersects with beauty as consumers seek ingredient-aware, cruelty-free haircare options that align with their health values.
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