The Ones 2 Watch 'Feel It' Series Highlights Punk-Themed Looks
Jana Pijak — April 21, 2017 — Fashion
References: models & theones2watch
The Ones 2 Watch 'Feel It' series is captured by photographer Marley Kate and spotlights alternative street style looks with a youthful flair. The series boasts whimsical apparel picks and beauty looks that are loosely punk-themed.
Models Irka Chiganaeva and Gabbriette pose in pieces by American designer Alexander Wang and sportswear brand Nike among other names. The duo is lensed street-side and is seen posing in images that exude an air of spontaneity and fun.
Styling for Feel It is courtesy of Robbie Kingsmill Stuart, who collaborates with hair stylist Helen Reavey and makeup artist Jamie Dorman. Overall, this series promotes a candid aesthetic, illustrating the fashion industry's newfound focus on realism and authenticity -- seen with its lack of heavy makeup and a wardrobe that stays true to models' personal styles.
Models Irka Chiganaeva and Gabbriette pose in pieces by American designer Alexander Wang and sportswear brand Nike among other names. The duo is lensed street-side and is seen posing in images that exude an air of spontaneity and fun.
Styling for Feel It is courtesy of Robbie Kingsmill Stuart, who collaborates with hair stylist Helen Reavey and makeup artist Jamie Dorman. Overall, this series promotes a candid aesthetic, illustrating the fashion industry's newfound focus on realism and authenticity -- seen with its lack of heavy makeup and a wardrobe that stays true to models' personal styles.
Trend Themes
1. Alternative Street Style - Disruptive innovation opportunity: Develop a platform or app that connects alternative street style enthusiasts with designers and brands that cater to their unique fashion preferences.
2. Youthful Flair - Disruptive innovation opportunity: Create a line of clothing and accessories specifically designed to appeal to young consumers who embrace alternative street style aesthetics.
3. Realism and Authenticity - Disruptive innovation opportunity: Launch a marketing campaign that emphasizes the genuine, unfiltered nature of a brand's products or services to resonate with consumers seeking authenticity.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement blockchain technology to increase transparency and traceability in the fashion supply chain, addressing consumer demands for sustainability and ethical sourcing.
2. Photography - Disruptive innovation opportunity: Develop an AI-powered mobile app that provides instant editing and filter options specifically tailored to capturing alternative street style photography.
3. Beauty - Disruptive innovation opportunity: Create a subscription-based beauty box service that delivers personalized punk-themed beauty products and tutorials to customers looking to experiment with alternative street style aesthetics.
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