Function of Beauty PRO Delivers Customization on a Mass Scale
Laura McQuarrie — August 24, 2023 — Fashion
Function of Beauty has made a name for itself in the world of customizable hair, skin and body care products and its new haircare range, Function of Beauty PRO, is launching exclusively in Sephora. This high-performance haircare range was created "to take customization to the next level with cutting edge and naturally-derived customizable bond-building formulas based on hair type, hair goals, and now damage level."
With formulas that feature an Adaptive f3 Bonding Complex, a patented naturally-derived complex obtained via bio-technology that adjusts to different damage levels, this advanced haircare range delivers support where it's needed most. With this collection, consumers are being introduced to four collections for four hair types: straight, wavy, curly and coily. In combination with Hair Goal Concentrates, the products can be customized to meet individual goals.
With formulas that feature an Adaptive f3 Bonding Complex, a patented naturally-derived complex obtained via bio-technology that adjusts to different damage levels, this advanced haircare range delivers support where it's needed most. With this collection, consumers are being introduced to four collections for four hair types: straight, wavy, curly and coily. In combination with Hair Goal Concentrates, the products can be customized to meet individual goals.
Trend Themes
1. Customizable Haircare - Function of Beauty PRO's customizable bond-building formulas offer a new level of personalized haircare.
2. Advanced Haircare - Function of Beauty PRO uses an Adaptive f3 Bonding Complex to provide targeted support for different hair types and damage levels.
3. Personalized Products - Function of Beauty PRO's haircare range allows consumers to customize their products based on hair type, goals, and damage level.
Industry Implications
1. Beauty and Personal Care - The customizable haircare trend presents opportunities for beauty brands to create personalized products and embrace customization.
2. Retail - The launch of Function of Beauty PRO exclusively in Sephora highlights the demand for advanced and customizable haircare products in the retail industry.
3. Biotechnology - The use of a patented naturally-derived complex obtained via bio-technology in Function of Beauty PRO's formulas showcases the potential for innovation in the biotechnology industry.
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