Blake Brown Shares Strengthening & Nourishing Solutions
Laura McQuarrie — August 1, 2024 — Fashion
References: blakebrownbeauty & uk.style.yahoo
Blake Brown is a new brand created and inspired by Blake Lively's personal haircare regimen for healthy, nourished, and strong hair. "I was determined to bottle up a premium, salon-quality haircare line that's cleaner, cruelty free, easier, yummier, more sustainable and more accessible than anything I saw out there," Lively said in a press release, "Performance was paramount."
Eight haircare products are available at launch, and it introduces shampoos, masks, a styler and mousse with a system that alternates between strengthening and nourishing formulas to deliver what hair needs in the moment.
High-performance formulas are foundational to the new haircare brand, as are scents that take consumers on a multi-sensorial journey. Developed by master perfumers, the haircare product fragrances are made to stand on their own and layer well with others.
Eight haircare products are available at launch, and it introduces shampoos, masks, a styler and mousse with a system that alternates between strengthening and nourishing formulas to deliver what hair needs in the moment.
High-performance formulas are foundational to the new haircare brand, as are scents that take consumers on a multi-sensorial journey. Developed by master perfumers, the haircare product fragrances are made to stand on their own and layer well with others.
Trend Themes
1. Luxurious Multi-sensorial Experiences - With master perfumers crafting sophisticated scents, haircare now doubles as an aromatic journey, revolutionizing consumer expectations.
2. Clean and Sustainable Beauty - Brands focusing on cruelty-free and sustainable ingredients are catering to environmentally conscious consumers seeking planet-friendly luxury.
3. Alternating Formula Systems - Innovative haircare systems that adapt to varying hair needs offer customized solutions, setting a new standard in personalized beauty routines.
Industry Implications
1. Beauty and Personal Care - The introduction of high-performance, sensorial haircare products by celebrities like Blake Lively signals a shift towards premium, experience-focused beauty products.
2. Fragrance and Perfume - Collaborations with master perfumers for haircare products highlight a growing intersection between the fragrance and beauty industries.
3. Green and Clean Technology - The emphasis on clean, cruelty-free, and sustainable haircare formulations underscores significant advancements in eco-friendly cosmetic technology.
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