oVertone's New Hair Treatment Packaging Launched Exclusively at Target
Laura McQuarrie — October 2, 2024 — Fashion
References: overtone.co & streetinsider
Healthy hair-coloring brand oVertone debuted fresh, sustainable hair treatment packaging exclusively at Target, making its easy, at-home hair-coloring solutions more widely accessible to shoppers. "We've always believed that amazing hair color doesn't have to come at the expense of hair or scalp health," said Barbara Roll, oVertone Chief Executive Officer, "Our new packaging reflects that mission—combining sustainability with innovation to offer the most curated color experience possible."
Target is launching oVertone's best-selling products in newly designed packaging made from sustainable 30% PCR tubes and FSC-certified cartons. The repackaged line includes eco-friendly, cruelty-free Color Depositing Treatment Masks in striking colors like Espresso Brown, Golden Rose and Ginger Glow.
Although some widely available hair products rely on harsh chemicals to provide transformative results, oVertone leans on high-quality, plant-based ingredients that nourish and deposit rich, lasting color.
Target is launching oVertone's best-selling products in newly designed packaging made from sustainable 30% PCR tubes and FSC-certified cartons. The repackaged line includes eco-friendly, cruelty-free Color Depositing Treatment Masks in striking colors like Espresso Brown, Golden Rose and Ginger Glow.
Although some widely available hair products rely on harsh chemicals to provide transformative results, oVertone leans on high-quality, plant-based ingredients that nourish and deposit rich, lasting color.
Trend Themes
1. Sustainable Packaging - The introduction of eco-friendly, 30% PCR tubes and FSC-certified cartons by oVertone highlights the shift towards sustainable packaging solutions in the beauty industry.
2. At-home Hair-coloring Solutions - oVertone’s user-friendly, accessible hair-coloring products reflect the rising consumer demand for convenient, at-home beauty treatments.
3. Plant-based Hair Products - oVertone’s use of high-quality, plant-based ingredients in their hair products showcases the trend towards natural and cruelty-free beauty solutions.
Industry Implications
1. Beauty and Personal Care - The beauty industry is increasingly incorporating sustainable and eco-conscious packaging to appeal to environmentally-aware consumers.
2. Retail - Exclusive in-store launches, such as oVertone’s partnership with Target, illustrate the importance of strategic retail partnerships in expanding brand reach.
3. Natural Products - The natural products industry is expanding as brands like oVertone focus on plant-based ingredients for safer, healthier beauty solutions.
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