The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
Michael Hines — April 25, 2017 — Lifestyle
Artist Olivia Mears is the genius behind the creation of this pizza prom dress. Mears is no stranger to combining food and fashion, having made a Taco Belle gown (Taco Bell plus "Beauty and the Beast") a few years ago. Mears' latest foodie dress features all the toppings you'd expect to see on a pizza, and even looks like the real deal when the wearer lays down. Unlike the taco dress, the pizza prom dress was created to win a contest.
The artist used the dress as her entry into Domino's "Piece of the Pie" contest. Part of the contest tasked Twitter and Instagram users with posting a photo with #PieceofthePieContest. There will be 50 winners of the contest, and each one will get a check for $10,000. If Mears ends up winning, the two weeks she spent on the pizza prom dress and accompanying pizza box throne will have been well worth her time.
The artist used the dress as her entry into Domino's "Piece of the Pie" contest. Part of the contest tasked Twitter and Instagram users with posting a photo with #PieceofthePieContest. There will be 50 winners of the contest, and each one will get a check for $10,000. If Mears ends up winning, the two weeks she spent on the pizza prom dress and accompanying pizza box throne will have been well worth her time.
Trend Themes
1. Food-fashion Fusion - The combination of food and fashion represents a disruptive innovation opportunity for creative entrepreneurs to explore new forms of dressing, art and design.
2. Social Media-driven Promotions - The Domino's 'Piece of the Pie' contest presents a disruptive innovation opportunity for brands to leverage social media to create viral and engaging promotions.
3. Novelty Costumes - The creation of quirky novelty costumes such as pizza prom dresses presents a disruptive innovation opportunity for costume and fashion designers to tap into popular culture and create memorable and playful costumes.
Industry Implications
1. Fashion Design and Retail - The food-fashion fusion trend presents a disruptive innovation opportunity for fashion designers and retailers to explore unconventional materials, styles and designs inspired by food and other cultural elements.
2. Social Media Marketing - The social media-driven promotions trend presents a disruptive innovation opportunity for marketers and advertisers to leverage social media platforms to create high-engagement and viral campaigns.
3. Costume Design and Production - The novelty costumes trend presents a disruptive innovation opportunity for costume designers and production companies to create unique and memorable costumes for parties, events, and entertainment industries.
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