The New Lime Crime Lipstick Kits are Called M$LF
Riley von Niessen — April 17, 2017 — Fashion
The new Lime Crime lipstick kit is the makeup brand's latest edition to its 'Velvetine's Collection.'
Dubbed 'M$LF,' the name stands for "Mothers I'd Like to Follow," in reference to social media platforms. To match the name of the kit, the lipsticks that comprise it come in shades like 'Stacey's Mom,' 'Cougar,' and 'Lowcut.' The fourth shade carries the same name as the new Crime Lime lipstick kit. All of the shades are varying hues of neutrals and pinks, which makes the whole M$LF kit highly wearable for both night and day occasions.
Doe Deere, the brand's CEO, explained the inspiration for the kit by noting that many of its fans are young moms, and "I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, badass selves. These are the moms I'd like to follow!"
Dubbed 'M$LF,' the name stands for "Mothers I'd Like to Follow," in reference to social media platforms. To match the name of the kit, the lipsticks that comprise it come in shades like 'Stacey's Mom,' 'Cougar,' and 'Lowcut.' The fourth shade carries the same name as the new Crime Lime lipstick kit. All of the shades are varying hues of neutrals and pinks, which makes the whole M$LF kit highly wearable for both night and day occasions.
Doe Deere, the brand's CEO, explained the inspiration for the kit by noting that many of its fans are young moms, and "I admire these women because they manage to be dedicated mothers and still slay their makeup! This collection celebrates all women and empowers them to be their most confident, badass selves. These are the moms I'd like to follow!"
Trend Themes
1. Personalized Lipstick Collections - Makeup brands are creating lipstick collections inspired by specific groups of people, such as moms, to connect with their audience on a personal level.
2. Social Media-influenced Makeup - Makeup brands are tapping into the social media landscape by creating products inspired by social media culture, such as Lime Crime's 'M$LF' collection.
3. Wearable Neutral Lip Colors - Makeup brands are creating lipstick collections with highly wearable shades of neutrals and pinks, such as Lime Crime's 'M$LF' collection.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to create personalized cosmetic products that connect with consumers on a personal level, such as Lime Crime's 'M$LF' lipstick kit.
2. Social Media Industry - The social media industry has an opportunity to partner with makeup brands to create products inspired by popular culture and social media trends, such as Lime Crime's 'M$LF' collection.
3. Fashion Industry - The fashion industry has an opportunity to create clothing and accessory collections inspired by popular culture, such as Lime Crime's 'M$LF' collection, to appeal to consumers who want to stay trendy and on top of the latest fashion and beauty trends.
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