Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades
Laura McQuarrie — April 11, 2017 — Fashion
References: redirect.viglink & hellogiggles
Traditional blotting powder products are offered in a single shade that is translucent, but the new Kat Von D Beauty Lock-It Blotting Powder is setting itself apart as a product that is being offered in four diverse shades.
The blotting powders in Fair, Light, Medium and Dark boast mattifying formulas to keep one's makeup fresh and in place. These new cosmetic products are packaged in a gothic compact, with the option to replace the blotting powder disks with a refill after its contents have been used.
All across the cosmetic industry, makeup brands are showing their stance on diversity and inclusivity by broadening the number of cosmetic shade skin colors that they offer to consumers.
The blotting powders in Fair, Light, Medium and Dark boast mattifying formulas to keep one's makeup fresh and in place. These new cosmetic products are packaged in a gothic compact, with the option to replace the blotting powder disks with a refill after its contents have been used.
All across the cosmetic industry, makeup brands are showing their stance on diversity and inclusivity by broadening the number of cosmetic shade skin colors that they offer to consumers.
Trend Themes
1. Diverse Shade Products - Makeup brands are expanding their range of cosmetic shades to promote inclusivity and cater to a diverse consumer base.
2. Customizable Packaging - Cosmetic companies are providing more options for customers to customize and replace the packaging of their favorite products.
3. Mattifying Formulas - There is a trend towards cosmetic products with mattifying formulas that help keep makeup in place and maintain a fresh look throughout the day.
Industry Implications
1. Cosmetics - Cosmetic companies have an opportunity to promote inclusivity and diversity by offering a wide range of shades for their products.
2. Packaging - There is an opportunity for packaging companies to create more customizable and refillable options for cosmetic products, reducing waste and promoting sustainability.
3. Beauty Services - Makeup artists and beauty service providers can offer customers products with mattifying formulas for long-lasting, fresh-looking makeup applications.
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