Nourie's Plant-Based Braiding Hair is Coated with Actives
Laura McQuarrie — September 6, 2023 — Fashion
References: nouriehair & refinery29
Nourie is introducing the future of braiding extensions with its patent-pending, plant-based hair extensions coated in active ingredients for scalp and hair care. Formulated to reduce scalp irritation and flaking caused by high-tension braided styles, these hair extensions share the benefits of hero ingredients like niacinamide, growth-boosting ginseng root extract, jojoba and rosemary.
These compostable extensions wrapped in a nutrient complex offer an alternative to synthetic hair and have the potential to help people reduce their exposure to harmful chemicals and ingredients—especially since the additions to some synthetic braiding hair may be carcinogenic.
The first-of-its-kind sustainable braiding hair brand delivers styles that are as beautifying as they are beneficial to the health hair and scalp.
These compostable extensions wrapped in a nutrient complex offer an alternative to synthetic hair and have the potential to help people reduce their exposure to harmful chemicals and ingredients—especially since the additions to some synthetic braiding hair may be carcinogenic.
The first-of-its-kind sustainable braiding hair brand delivers styles that are as beautifying as they are beneficial to the health hair and scalp.
Trend Themes
1. Plant-based Hair Extensions - Plant-based hair extensions coated in active ingredients offer a sustainable and healthier alternative to synthetic braiding hair.
2. Reducing Harmful Chemicals - Compostable extensions wrapped in a nutrient complex help people reduce their exposure to harmful chemicals and ingredients found in synthetic braiding hair.
3. Scalp and Hair Care Innovations - Nourie's nutrient-infused braiding extensions provide innovative scalp and hair care solutions, reducing scalp irritation and promoting growth.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage plant-based hair extensions and nutrient-infused solutions to meet the demand for sustainable and scalp-friendly products.
2. Textile and Fashion - The textile and fashion industry can explore the use of compostable and plant-based materials in the creation of sustainable hair extensions.
3. Cosmetics and Skincare - The cosmetics and skincare industry can capitalize on scalp and hair care innovations by incorporating nutrient-rich ingredients into hair care products.
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