The Native Holiday Collection Has New and Returning Favorites
Michael Hemsworth — October 17, 2024 — Fashion
References: nativecos & drugstorenews
Enjoying the scents of the holiday season usually means opting for a candle or preparing some fresh baked goods, but the Native holiday collection has been unveiled as an alternative way to get in an aromatically festive mood.
The personal care products come in returning classic scent options like Candy Cane, Fresh Mistletoe and Sugar Cookie alongside the new Holiday Gumdrop option. The new Holiday Gumdrop boasts a blend of mandarin, peach and lemon notes for a decidedly sweet take on festive sweets. The various scents will be available in the brand's regular deodorant, mini deodorant, shampoo, conditioner, body wash, facial cleanser, whole body spray, cream deodorant and hand and body lotion.
The Native holiday collection is available via the brand's website and at Walmart, Target and on Amazon.
The personal care products come in returning classic scent options like Candy Cane, Fresh Mistletoe and Sugar Cookie alongside the new Holiday Gumdrop option. The new Holiday Gumdrop boasts a blend of mandarin, peach and lemon notes for a decidedly sweet take on festive sweets. The various scents will be available in the brand's regular deodorant, mini deodorant, shampoo, conditioner, body wash, facial cleanser, whole body spray, cream deodorant and hand and body lotion.
The Native holiday collection is available via the brand's website and at Walmart, Target and on Amazon.
Trend Themes
1. Holiday-themed Personal Care - Transforming traditional holiday scents into personal care products offers a novel way to enjoy festive aromas without relying on home fragrance solutions.
2. Multi-scent Product Lines - The incorporation of multiple scent options within a single brand's product line allows consumers to experience variety and personalization in their personal care routine.
3. Seasonal Aromatherapy - Combining holiday fragrances with everyday personal care items leverages the calming and uplifting aspects of aromatherapy during a busy season.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the growing trend of seasonal and thematic products that add a festive edge to daily routines.
2. Retail - Retailers could see increased demand for exclusive seasonal collections, providing an opportunity to collaborate with brands for holiday-themed in-store displays and promotions.
3. E-commerce - E-commerce platforms may benefit from featuring limited-edition holiday products, driving online traffic and boosting seasonal sales through targeted advertising.
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