The Buff's Face Oil Blends and Packages are Tailored to Individuals
Laura McQuarrie — April 17, 2017 — Art & Design
References: byrdie & itsthebuff
Across the beauty industry, there are dozens of face oil blends that can be purchased, but The Buff sets itself apart by crafting its formulas with a focus on customization.
When a customer places an order for The Buff's Customized Face Oil, they will be prompted to answer a few questions on their skin type. Some of the personalized oil blends that may be made use nourishing oils like jojoba, tamanu, rosehip, argan, maracuja or others that are 100% cold-pressed and unrefined.
Along with determining whether their unique skin type is oily, acne-prone, normal, sensitive or under-circulated, consumers are also asked to enter their initials at the point of purchase online, so that the brand may create a custom bottle with their initials monogrammed on it.
When a customer places an order for The Buff's Customized Face Oil, they will be prompted to answer a few questions on their skin type. Some of the personalized oil blends that may be made use nourishing oils like jojoba, tamanu, rosehip, argan, maracuja or others that are 100% cold-pressed and unrefined.
Along with determining whether their unique skin type is oily, acne-prone, normal, sensitive or under-circulated, consumers are also asked to enter their initials at the point of purchase online, so that the brand may create a custom bottle with their initials monogrammed on it.
Trend Themes
1. Customized Beauty Products - The trend of personalized beauty is disrupting the traditional one-size-fits-all approach and creating opportunities for individualized formulations.
2. Focus on Skin Type - The trend of focusing on skin type when crafting beauty products is disrupting the generic approach and allowing for tailored solutions.
3. Tailored Packaging - The trend of personalized packaging is disrupting the standardized packaging industry and creating opportunities for individualized designs.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can capitalize on the trend of customization to offer tailored solutions for individual consumers.
2. Personalized Product Manufacturing - The personalized product manufacturing industry can offer customized solutions for beauty brands looking to create bespoke formulations for their customers.
3. Packaging and Labeling - The packaging and labeling industry can offer customized options for beauty brands looking to create individualized packaging solutions for their products.
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