MAC's New 'Fruity Juicy' Line Features Bold Summery Artwork
Riley von Niessen — April 24, 2017 — Fashion
References: maccosmetics & popsugar
MAC has released its 'Fruity Juicy' collection in time for summer. It's made up of various different products, with everything from beautiful berry-hued lipsticks to shimmery sculpting bronzers.
All of the products in the Fruity Juicy collection are marked with bold artwork that has a clear seasonal inspiration -- with collages of bright flowers and tropical fruits decorating the bottles and packages. While this artwork is consolidated to the outside of many of the products, a select few incorporate it into the makeup itself -- such as the Fruity Pearlmatte Face Powder in 'Oh My, Passion!' which has pink and coral flowers imprinted into it.
In order to stay true to the seasonal inspiration, MAC's Fruity Juicy collection sticks to bright color palettes for the lips and eyes, and offers face products that will help consumers achieve the most flattering summer glow.
All of the products in the Fruity Juicy collection are marked with bold artwork that has a clear seasonal inspiration -- with collages of bright flowers and tropical fruits decorating the bottles and packages. While this artwork is consolidated to the outside of many of the products, a select few incorporate it into the makeup itself -- such as the Fruity Pearlmatte Face Powder in 'Oh My, Passion!' which has pink and coral flowers imprinted into it.
In order to stay true to the seasonal inspiration, MAC's Fruity Juicy collection sticks to bright color palettes for the lips and eyes, and offers face products that will help consumers achieve the most flattering summer glow.
Trend Themes
1. Seasonal Makeup Collections - Creating limited edition makeup collections with bold artwork and seasonal-inspired products can generate excitement and increase sales.
2. Fruit-inspired Beauty Products - Developing beauty products that incorporate fruity scents, colors, and ingredients can appeal to consumers looking for fun and refreshing options.
3. Tropical-themed Packaging - Using tropical and summery designs on product packaging can attract customers and create a sense of vacation-like experience.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the trend by creating limited edition seasonal collections with bold and tropical-inspired packaging.
2. Fragrance - The fragrance industry can explore the trend by developing scents that evoke tropical fruits and summer vibes, complementing the fruity makeup collections.
3. Packaging Design - The packaging design industry can offer services to beauty brands to create eye-catching and summer-themed designs for their products.
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