CNP Laboratory Launched a Series of Japan-Exclusive Products
Grace Mahas — May 23, 2024 — Fashion
References: cosmeticsdesign-asia
LG Household & Health Care's CNP Laboratory has launched a series of Japan-exclusive products featuring propolis as the hero ingredient. This strategic initiative aims to strengthen CNP Laboratory's position in Japan's derma beauty market, leveraging the growing interest in K-beauty.
The launch includes four products under the signature line, with two sets of ampoules and mists developed with vitamin C and niacinamide. These formulations are tailored to resonate with Japanese consumers, aligning with local trends for a differentiated customer experience.
In collaboration with local influencers like Akari Yoshida, CNP Laboratory is promoting these products through e-commerce platforms, such as Qoo10's March Mega Sale. Special Sakura Edition packaging has been designed for these launches, enhancing their appeal.
This targeted approach is expected to drive growth and bolster CNP Laboratory's market position in Japan's competitive beauty industry.
The launch includes four products under the signature line, with two sets of ampoules and mists developed with vitamin C and niacinamide. These formulations are tailored to resonate with Japanese consumers, aligning with local trends for a differentiated customer experience.
In collaboration with local influencers like Akari Yoshida, CNP Laboratory is promoting these products through e-commerce platforms, such as Qoo10's March Mega Sale. Special Sakura Edition packaging has been designed for these launches, enhancing their appeal.
This targeted approach is expected to drive growth and bolster CNP Laboratory's market position in Japan's competitive beauty industry.
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