This New Benefit Kit Was Made for Working Women on the Go
Riley von Niessen — April 25, 2017 — Fashion
References: sephora
The new Benefit kits that were made with convenience in mind are sure to be appreciated by those who don't like lugging around all of their makeup, but still like to get a touch-up or two in every now and then.
The kits include four of the brand's best-selling products in miniature sizes: the 'Roller Lash Curling & Lifting Mascara' in Black, the 'Mini Hoola Matte Bronzer,' the 'POREfessional Face Primer,' and the 'Rose-Tinted Lip & Cheek Stain.'
All of the products come neatly packaged in a collectible cosmetics bag, which has a metallic blue finish to it with gold branding and details marking it. Inside the new Benefit kits, a series of tips and tricks from the brand can also be found, which show consumers how to get the most out of each product.
The kits include four of the brand's best-selling products in miniature sizes: the 'Roller Lash Curling & Lifting Mascara' in Black, the 'Mini Hoola Matte Bronzer,' the 'POREfessional Face Primer,' and the 'Rose-Tinted Lip & Cheek Stain.'
All of the products come neatly packaged in a collectible cosmetics bag, which has a metallic blue finish to it with gold branding and details marking it. Inside the new Benefit kits, a series of tips and tricks from the brand can also be found, which show consumers how to get the most out of each product.
Trend Themes
1. Convenience Beauty - Creating miniature-sized makeup kits for on-the-go touch-ups that still provide a full beauty routine for busy working women.
2. Workplace-inspired Beauty - Developing beauty kits that cater to the needs, preferences, and sensibilities of working women, helping them achieve a professional look for their workday.
3. Educational Beauty Products - Incorporating beauty tutorials or tips and tricks into product packaging to help consumers make the most out of each item and their overall beauty routine.
Industry Implications
1. Beauty and Personal Care - Create more convenient and focused product lines for on-the-go working women, as well as educational packaging or add-ons that elevate beauty routines.
2. Fashion and Accessories - Guided by the idea of office-inspired makeup, partner with makeup companies to create fashion and cosmetics crossovers that cater to professional women.
3. Corporate Gifts and Incentives - Develop similar product packages that cater to the working woman, but with the added touch of corporate branding and other incentives that cater to the professional world.
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