Pur Cosmetics' New Vanity Palettes are Perfect for Travel
Riley von Niessen — April 19, 2017 — Fashion
References: purcosmetics & popsugar
As makeup lovers who are always on the go likely know, having the tools to efficiently get the right look can be a serious struggle, however with Pur Cosmetics' new Vanity Palettes, the process can be a whole lot easier.
The small compacts have makeup for both the eyes and the cheeks, and are available in two different versions: the 'Dream Chaser' and the 'Gold Digger.' The former features varying shades of light neutrals, which are perfect for achieving a natural look for any occasion. The latter features many neutrals as well, but has a few darker shades to take looks into the evening.
Accompanying the shades are adjustable vanity mirrors, which can be positioned in different orientations so that consumers can get the best angle possible.
The small compacts have makeup for both the eyes and the cheeks, and are available in two different versions: the 'Dream Chaser' and the 'Gold Digger.' The former features varying shades of light neutrals, which are perfect for achieving a natural look for any occasion. The latter features many neutrals as well, but has a few darker shades to take looks into the evening.
Accompanying the shades are adjustable vanity mirrors, which can be positioned in different orientations so that consumers can get the best angle possible.
Trend Themes
1. Adjustable Vanity Mirrors - There is an opportunity for disruptive innovation in the beauty industry by incorporating adjustable vanity mirrors into makeup products.
2. Travel-friendly Makeup Palettes - The demand for compact and versatile makeup solutions creates an opportunity for disruptive innovation in the cosmetics industry with travel-friendly mirror palettes.
3. Multi-functional Makeup Products - The market is ripe for disruptive innovation by developing multi-functional makeup products that combine different cosmetics in one compact palette with adjustable vanity mirrors.
Industry Implications
1. Beauty - The beauty industry can seize the opportunity to incorporate adjustable vanity mirrors into their makeup products, providing convenience and value to consumers.
2. Cosmetics - In the cosmetics industry, there is a disruptive innovation opportunity to create travel-friendly mirror palettes that offer both eye and cheek makeup in a compact form.
3. Fashion & Lifestyle - The fashion and lifestyle industry can explore the development of multi-functional makeup products with adjustable vanity mirrors to cater to the needs of busy individuals on the go.
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