These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like Nude for All's inclusive lingerie line includes a myriad of color varieties, FleshTone.net's hosiery range is also diverse in tone, consisting of products that defy traditional beauty standards -- often limiting for people of color.
Additional example of inclusive marketing include LGBT fitness club campaigns that celebrate world pride while promoting a healthy lifestyle for all. Female-empowering sportswear ads like Alana Athletica's recent commercial are also a powerful example of how women are breaking barriers, and being recognized as leaders in a male-dominated industry.
Other standouts in the inclusive marketing realm include inclusive emoji apps and male makeup brand ambassadors that aim to challenge traditional gender roles.
30 Inclusive Marketing Innovations
27
Untouched Lingerie Ads
Lena Dunham and Jemima Kirke Star in These 'Lonely' Lingerie Ads
26
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
25
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
24
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
23
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
22
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
21
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
20
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
19
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
18
Model-Designed Intimates
The Intimates Collection Joan Smalls Designed for Walmart is Affordable
17
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
16
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
15
Reality Star Contouring Kits
KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
14
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
13
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
12
Male Makeup Brand Campaigns
Rimmel is Featuring Lewys Ball in Its Newest Marketing Campaign
11
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
10
Complexion-Matching Intimates
'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones
9
Inclusive Emoji Apps
The Love-Moji App Embraces Same-Sex, Mixed-Race Couples
8
Skin-Matching Chest Binders
This Company Now Offers Chest Binders in Various Skin-Matching Shades
7
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
6
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
5
Boy Action Dolls
These Boy Dolls are Crushing Old Gender Stereotypes with Fun for All Kids
4
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
3
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
2
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
1
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Sporty Vibrant Collaborative Socks
MoMA and Nike Join Forces on the Everyday Sock
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Athlete-Starring Cosmetic Campaigns
Glossier Recruits WNBA Stars for its New Lip Gloss Debut
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Crafted Hyper Personal Tools
L'Oréal & Meta Launch AI Hyper-Personalization
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Glam Indian Apparel
Anamika Khanna x H&M Reimagines Traditional Silhouettes for Global Consumers
Sophisticated Activewear Lines
BOV Active is an Up-And-Coming Canadian Brand
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Best-Selling Adaptive Apparel
Anthropologie Launches a New Adaptive Apparel Capsule
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Hawaiian-Inspired Activewear
Kenny Flowers Ventures into Activewear Tropical Vibrant Collection
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Generation-Blending Skateboarding Campaigns
Vans' Always Out There Campaigns Nods to Y2K Styles
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Hair Product Retail Expansions
Hally Hair is Bringing 15 New Products to All Ulta Beauty Locations
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Men-Focused Everyday Wear Lines
Holt Renfrew Has Announced the Nationwide Launch of SKIMS Mens
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Empowering Outdoor Apparel Brands
SENIQ Empowers Women Who Prioritize Both Fashion and Function
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Co-Branded Inclusive Packaging Apps
Haleon and Microsoft Join Forces to Enhance Accessibility
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Hair-Focused Gaming Initiatives
Dark & Lovely x Ebonix Highlights Diverse Hair Textures in Gaming
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Influencer-Led Mascara Campaigns
Milani Cosmetics and The Lipstick Lesbians Struck a Partnership
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Accessible Foot Health Products
These New ZenToes Products are Arriving at Separate Retailers
Omnichannel Retail Initiatives
J. Jill is Aiming to Provide Women More Positive Retail Experiences
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Localized Enterprise Programs
Unilever Introduced a Suppliers’ Recruitment Drive in Thailand
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Inclusive Premium Haircare
Sisterwould Bottles Include Braille and Tactile Product Differentiators
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Genderless Court-Ready Apparel
Humanrace and evian Create a New, Genderless Athletic Collaboration
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Multi-Brand Shopping Hubs
Boohoo Opens the Boohoo Marketplace for Easy Access to Over 150 Brands
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Inclusive Women's Health Forums
The Online Health Community Offers Topic-Specific Connection
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Accessibility-Focused Lip Liners
Holme Beauty Launches the Alignment Lip Liner in Six Shades
Accessible Intimacy Products
These plusOne Intimacy Products are Arriving at Boots in the UK
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More