PANTONE Joins Hanky Panky on a Colorful Collaboration
Amy Duong — November 14, 2024 — Art & Design
References: go.skimresources
PANTONE works in collaboration with lingerie and underwear brand Hanky Panky to celebrate the Color of the Year and its 25th anniversary. As a result, the spectrum of undergarments alters the World’s Most Comfortable Thong by Hanky Panky. It is a signature Lace thong and the styles vary from low-rise to original rise. The silhouette is known for its soft feel and flexibility which adapts to the body naturally for comfortable movement.
Laurie Pressman, vice president of the PANTONE Color Institute shares, “Partnering with Hanky Panky offers a wonderful opportunity to commemorate the past 25 years of the PANTONE Color of the Year, showcasing the journey from 2000 to present and highlighting how color reflects and influences society and global culture. It’s exciting to see our PANTONE Color of the Year selections continue to resonate and remain relevant, even decades later. In today’s era of Y2K nostalgia, this collaboration is a delightful walk down memory lane and a unique holiday gift for yourself or someone special.”
Image Credit: Hanky Panky, PANTONE
Laurie Pressman, vice president of the PANTONE Color Institute shares, “Partnering with Hanky Panky offers a wonderful opportunity to commemorate the past 25 years of the PANTONE Color of the Year, showcasing the journey from 2000 to present and highlighting how color reflects and influences society and global culture. It’s exciting to see our PANTONE Color of the Year selections continue to resonate and remain relevant, even decades later. In today’s era of Y2K nostalgia, this collaboration is a delightful walk down memory lane and a unique holiday gift for yourself or someone special.”
Image Credit: Hanky Panky, PANTONE
Trend Themes
1. Y2K Nostalgia Fashion - The resurgence of early 2000s styles ignites a renewed interest in retro-inspired clothing and accessories, driving demand for nostalgia-driven designs.
2. Color Integration in Undergarments - Collaborations featuring iconic color palettes offer a fresh take on traditional lingerie, appealing to consumers' desire for unique and expressive undergarments.
3. Comfort-forward Design - Innovative undergarment designs prioritize comfort and flexibility, reflecting a growing trend towards combining functionality with fashion.
Industry Implications
1. Lingerie and Underwear - The collaboration between PANTONE and Hanky Panky showcases the potential for color trends to rejuvenate product lines in the lingerie market.
2. Fashion Accessories - Incorporating distinct color palettes into fashion accessories reveals an opportunity to create cohesive, stylish product collections.
3. Textile and Fabric - The blend of soft, flexible fabrics with vibrant color trends highlights advancements in textile technology and design.
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