This Company Now Offers Chest Binders in Various Skin-Matching Shades
Katherine Pendrill — May 10, 2016 — Fashion
GC2B is helping transmasculine individuals find a binder that fits their specific skin tone by offering garments in a wide variety of skin-matching shades. For the most part, chest binders are only available in neutral shades such as black, white and grey. Now GC2B is now giving consumers more options by offering nude chest binders in a wide variety of colors.
The 'All Nude collection from GC2B consists of half and full-tank chest binders that can be worn under clothes or on their own. Like other chest binders, the garments are meant to achieve a flattening effect without sacrificing the wearer's comfort. However, unlike other companies, GC2B offers five skin-matching shades that cater to people of different backgrounds.
The new collection from GC2B follows in the footsteps of a number of companies that have sought to redefine the traditional definition of nude.
The 'All Nude collection from GC2B consists of half and full-tank chest binders that can be worn under clothes or on their own. Like other chest binders, the garments are meant to achieve a flattening effect without sacrificing the wearer's comfort. However, unlike other companies, GC2B offers five skin-matching shades that cater to people of different backgrounds.
The new collection from GC2B follows in the footsteps of a number of companies that have sought to redefine the traditional definition of nude.
Trend Themes
1. Skin-matching Chest Binders - The trend of offering chest binders in various skin-matching shades creates an opportunity for inclusive and personalized self-expression for transmasculine individuals.
2. Expanding Color Options - Expanding color options in the chest binder industry opens up opportunities for companies to cater to a diverse range of customer preferences and needs.
3. Redefining Nude - The trend of redefining the traditional definition of nude in the fashion industry presents disruptive innovation possibilities for inclusive and representative products.
Industry Implications
1. Transgender Fashion - The transgender fashion industry has a growing market for skin-matching chest binders that cater to transmasculine individuals.
2. Intimate Apparel - The intimate apparel industry can seize the opportunity to expand their product offerings by introducing skin-matching chest binders.
3. Fashion Accessories - Fashion accessory companies can explore the trend of offering more inclusive and diverse chest binders as a way to promote self-expression and empowerment.
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