Beekman 1802's Bloom with Pride Set Features Colorful Mini Booster Serums
Laura McQuarrie — June 3, 2024 — Fashion
References: beekman1802
For Pride Month, queer-founded brand Beekman 1802 launched the Bloom with Pride 2024 Limited-Edition Skincare Set featuring a best-selling moisturizer and colorful mini booster serums.
A full-size Bloom Cream Moisturizer is the centerpiece of the kit, plus targeted skincare boosters that make it possibly for everyone to tailor their skincare rituals to specific needs. While the Smooth Booster taps into the power of willow bark, Golden Booster is a potent Vitamin C serum for enhancing overall radiance and brightness. To complement the goat milk skincare set, the brand also includes a free Goatie Pride Pin.
This limited-edition Pride box was created by queer contemporary artist Elly Ayling and a portion of the profits from the Bloom with Pride 2024 Limited-Edition Skincare Set will be donated to the Ali Forney Center to support homeless LGBTQ+ youth.
A full-size Bloom Cream Moisturizer is the centerpiece of the kit, plus targeted skincare boosters that make it possibly for everyone to tailor their skincare rituals to specific needs. While the Smooth Booster taps into the power of willow bark, Golden Booster is a potent Vitamin C serum for enhancing overall radiance and brightness. To complement the goat milk skincare set, the brand also includes a free Goatie Pride Pin.
This limited-edition Pride box was created by queer contemporary artist Elly Ayling and a portion of the profits from the Bloom with Pride 2024 Limited-Edition Skincare Set will be donated to the Ali Forney Center to support homeless LGBTQ+ youth.
Trend Themes
1. Color-coded Skincare - Beekman 1802's colorful mini booster serums offer tailored skincare solutions, making it easy for consumers to customize their beauty routines.
2. Limited-edition Cause Marketing - The Bloom with Pride Set ties skincare products with a philanthropic cause, appealing to consumers interested in socially responsible purchasing.
3. Artist Collaborations in Beauty - The collaboration with queer contemporary artist Elly Ayling for the Pride box design elevates the brand's artistic and cultural relevance.
Industry Implications
1. Beauty and Skincare - The introduction of targeted boosters within skincare sets provides personalized beauty solutions that cater to individual needs.
2. LGBTQ+ Support Initiatives - A portion of the profits from this skincare set supports LGBTQ+ youth, aligning with growing consumer awareness and activism.
3. Art and Design Collaborations - Partnering with artists for product packaging enhances the visual appeal and cultural significance of beauty products.
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