KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
Mary Van Puymbroeck — June 22, 2017 — Fashion
As the first product in her newly announced KKW Beauty cosmetics line, Kim Kardashian West's cream contouring kit is already a hit among makeup lovers.
Available in four different color combinations, each kit includes a double-ended contouring stick, highlighting stick and buffing brush. Ranging in colors from light to deep dark, these cream contouring kits are incredibly versatile. Before the release, Kardashian and her longtime makeup artist Mario Dedivanovic released a video tutorial showing fans how this kit is capable of completing a full makeup look.
The kit launched on June 21 and all 300,000 units sold-out in under three hours, generating an estimated $14,400,000 in sales. The line has generated quite a bit of buzz so interested consumers can rest easy knowing the reality star is hard at work on KKW Beauty's next release. Kardashian gave her Snapchat fans a sneak peek into the line's next endeavor, a KKW Beauty fragrance.
Available in four different color combinations, each kit includes a double-ended contouring stick, highlighting stick and buffing brush. Ranging in colors from light to deep dark, these cream contouring kits are incredibly versatile. Before the release, Kardashian and her longtime makeup artist Mario Dedivanovic released a video tutorial showing fans how this kit is capable of completing a full makeup look.
The kit launched on June 21 and all 300,000 units sold-out in under three hours, generating an estimated $14,400,000 in sales. The line has generated quite a bit of buzz so interested consumers can rest easy knowing the reality star is hard at work on KKW Beauty's next release. Kardashian gave her Snapchat fans a sneak peek into the line's next endeavor, a KKW Beauty fragrance.
Trend Themes
1. Cream Contouring Kits - The success of KKW Beauty's cream contouring kit highlights the demand for versatile and easy-to-use makeup products.
2. Video Tutorials - The release of a tutorial video by Kim Kardashian West and her makeup artist Mario Dedivanovic demonstrates the growing trend of using video content to showcase product features and usage.
3. Celebrity Beauty Brands - Kim Kardashian West's successful launch of KKW Beauty underscores the rising popularity and potential market opportunities for celebrity-owned beauty brands.
Industry Implications
1. Cosmetics Industry - The success of KKW Beauty's cream contouring kit highlights the demand for innovative and versatile makeup products in the cosmetics industry.
2. Beauty Influencer Industry - The release of a tutorial video by Kim Kardashian West and her makeup artist Mario Dedivanovic showcases the influence of beauty influencers in shaping consumer trends and purchasing decisions.
3. Fragrance Industry - The sneak peek into a future fragrance release from KKW Beauty indicates a potential disruptive entry by celebrity beauty brands into the fragrance industry.
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