This New Jockey Range is Affordable, Comfortable and Versatile
Riley von Niessen — May 18, 2017 — Fashion
References: refinery29 & teenvogue
A new Jockey range of underwear was recently launched to keep up with the many other brands that have been broadening their selection of nude colorways to be more inclusive of women of color.
Up until quite recently, many brands have offered either one shade of nude, or very few variations of it -- which has caused some consumers to speak out. With the new Jockey range however, virtually all consumers will be able to find a shade that suits their skin perfectly. In addition, all of the pieces that comprise the collection are $25 USD or less, making them accessible to a much broader base of consumers than some competitors.
As all of the styles are completely seamless, they're guaranteed to be comfortable and not create lines where consumers don't want them as well.
Up until quite recently, many brands have offered either one shade of nude, or very few variations of it -- which has caused some consumers to speak out. With the new Jockey range however, virtually all consumers will be able to find a shade that suits their skin perfectly. In addition, all of the pieces that comprise the collection are $25 USD or less, making them accessible to a much broader base of consumers than some competitors.
As all of the styles are completely seamless, they're guaranteed to be comfortable and not create lines where consumers don't want them as well.
Trend Themes
1. Inclusive Nude Colorways - Opportunity for brands to broaden their selection of nude colorways to be more inclusive of women of color.
2. Affordable Nude Underwear - Opportunity to offer nude underwear at an accessible price point, such as $25 USD or less.
3. Seamless Comfort - Opportunity for brands to develop completely seamless underwear styles for ultimate comfort.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands and apparel companies to expand their line of inclusive nude colorways.
2. Retail - Opportunity for retailers to offer affordable nude underwear options to a wider consumer base.
3. Textile Manufacturing - Opportunity for textile manufacturers to create seamless fabrics for comfortable underwear designs.
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