These Grand Central installations make the most of the hundreds of commuters who pass through New York's bustling Grand Central Terminal on a daily basis. Since the terminal is a big space, these installations also are quite considerable in their size, making it a perfect place to host everything from people-sized dollhouses to entire runway shows.
Even though this location is somewhere people are passing through, these art and advertising projects are intriguing enough to get people to stop in their tracks, interact and take in whatever message is being communicated. When these kinds of events are set up to coincide with the launch of a product or service, you can also be sure that there is bound to be a giveaway of some sort, which makes them definitely worth checking out.
14 Grand Central Installations
From Immersive Cruise Campaigns to Cheesy Museum Pop-Ups:
Laura McQuarrie — Sep 10, 2014 — Marketing
14
Hi-Def Hologram Fashion Show
Target Uses Holographic Models
13
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
12
Time Standing Still
Frozen Grand Central by Improv Everywhere
11
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
10
Viral Video Responses
Improv Everywhere Inspires 42 More Frozen Cities
9
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
8
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
7
Interactive Subway Screens
The New York City Touch & Go Kiosks Will Digitize Travel Information
6
Branded Landmarks
NYC Subway Car Gets Wrapped
5
Giant Green Projections
Earth Images at Grand Central NYC
4
Train Terminal Art Installations
Nick Cave Creates A Magical Art Display at Grand Central Station
3
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
2
HDTV Christmas Trees
Sharp's Grand Central Station Display
1
Immersive Cruise Campaigns
Grand Central Marketing Recreated a Cruise Experience Onshore
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Elegantly Immersive Dining Experiences
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Ice Cream Sandwich Pop-Ups
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Nature-Reconnecting Outdoor Campaigns
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Immersive Gondola Displays
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Immersive Entertainment Venues
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Festively Decorated Hotel Suites
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Terracotta-Inspired Art Installations
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Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Headphone-Specific Airport Pop-Ups
The Dyson In-Transit Experience Launches at the Changi Airport
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British-Inspired Winter Getaways
The Standard, High Line Launched its 'Hedge & Hearth' Experience
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Vintage Camera Experiences
Nikon’s Vintage Pop-Up Diner Teases the Past at Yorkdale Mall
Luxury Fabric Pop-Ups
The Extreme Cashmere Pop-Up Brings Luxe Sustainability to NYC
Vibrant Inclusive Playground Exhibitions
Wade and Leta Presents the Falling Into Place Exhibition
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
Family-Friendly LEGO Installations
The National Bank Open will Feature an Interactive LEGO Pop-Up
Dynamic Skateable Architecture Stores
The New Vans West End Location in London is Skateable
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Mix-and-Match Aroma Installations
The H&M Nolita Pop-Up Lets Guests Create NYC-Inspired Scents
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Calming Audio Escapes
Audible's Activation at King's Cross Helps Commuters Beat the Rush
Farm-Centric Pop-Up Experiences
The Carousel @ Bloomingdale's Welcomes the Flamingo Estate
Collaborative Auction Experiences
Hospitality Meets Collectible Art Through This Auction Event
Major International Airport Pop-Ups
The Macallan Launched Immersive Pop-Ups at Airport Hubs
Integrated Transportation Centers
The Jinjialing Overpass Underground Transportation Center Opens
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The NBC SNL50 Experience will Launch in NYC
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Airport Gaming Stores
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Valentine's Day Transit Activations
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Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
Large-Scale Interactive Creativity Events
Crayola Celebrated National Dandelion Day in New York
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Sustainably Built Public Attractions
National Geographic Society Unveils the Museum of Exploration
Airport-Based Retro Art Installations
Hong Kong Hosts Twilight of the Warriors: Walled In
Interactive Menu Games
Subway Launches the Super-Sized Sweeps for its MVP Rewards
Jewelry House Pop-Ups
Cartier Celebrates its 100th Anniversary with Trinity Collection Pop-Up
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Revive Collagen Boosts Engagement with Branded Mobile Truck
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
LATAM Airport Retailer Sweepstakes
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The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
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Chess Club Pop-Ups
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Recycled Phonecase Art Installations
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Grand Brasserie Opens in NYC's Grand Central Terminal
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Bal Harbour Shops Unveiled Designer Installations
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Vertical Wooden Louvre Stations
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Light Garden Installations
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Permanent London Art Installtions
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Chime Garden Installations
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General Assembly Creates a Comforting Palette in New York
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I IN Updates the Reception Lounge in Museum Tower Kyobashi
Artfully Designed Train Stations
Design Studio MAD Creates its First Train Station in Beijing