The National Bank Open will Feature an Interactive LEGO Pop-Up
Debra John — August 2, 2024 — Lifestyle
References: instagram & nationalbankopen
The LEGO Group has partnered with Tennis Canada to feature an interactive family experience at the 407 ETR Family Weekend hosted by the National Bank Open.
The LEGO pop-up store and build center will offer an immersive build experience, allowing participants to engage in different LEGO-building activities. Additionally, visitors will work alongside "Noel Straatsma, Master Model Builder from LEGOLAND® Discovery Centre Toronto, in the VIP Lounge presented by Audi," to learn from a LEGO pro.
As part of the 407 ETR Family Weekend, attendees will also have the chance to participate in a large-scale group LEGO build, which aims to foster a sense of community and collaborative creativity for LEGO fans and families attending the National Bank Open. This event is a complimentary activity designed to encourage engagement and imaginative experiences.
The 407 ETR Family Weekend and LEGO pop-up will run on Sunday, August 4, and Monday, August 5.
Image Credit: The National Bank Open
The LEGO pop-up store and build center will offer an immersive build experience, allowing participants to engage in different LEGO-building activities. Additionally, visitors will work alongside "Noel Straatsma, Master Model Builder from LEGOLAND® Discovery Centre Toronto, in the VIP Lounge presented by Audi," to learn from a LEGO pro.
As part of the 407 ETR Family Weekend, attendees will also have the chance to participate in a large-scale group LEGO build, which aims to foster a sense of community and collaborative creativity for LEGO fans and families attending the National Bank Open. This event is a complimentary activity designed to encourage engagement and imaginative experiences.
The 407 ETR Family Weekend and LEGO pop-up will run on Sunday, August 4, and Monday, August 5.
Image Credit: The National Bank Open
Trend Themes
1. Interactive Pop-up Experiences - Immersive and interactive pop-up events offer a unique way for brands to engage with families and foster community participation.
2. Family-centric Brand Collaborations - Partnerships between prominent brands and family-oriented events create synergistic benefits that enhance customer experiences and brand loyalty.
3. Hands-on Learning Activities - Interactive build centers and educational pop-ups present opportunities for hands-on learning and skill development in a fun, engaging manner.
Industry Implications
1. Event Planning - The integration of engaging, family-friendly activities into events can attract a broader audience and create memorable experiences.
2. Toy Manufacturing - Creating interactive and community-focused experiences around toys can drive brand engagement and increase product interest.
3. Education and Learning - Incorporating playful, hands-on learning opportunities into public events enhances educational value and community involvement.
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