NYC Subway Car Gets Wrapped
Going Like Sixty — October 9, 2008 — Marketing
For the first time, New York City is allowing the 42 Street shuttle train to be branded with a wrap of the car’s outside. The History Channel is promoting “Cities of the Underworld” and will wrap the subway car accordingly. Interior wraps have been used since 2005. The best one was when a train car was converted to an old train car replica to promote the HBO hit series “Deadwood.”
The 42 Street subway is a favorite for tourists running between Grand Central and Times Square.
The 42 Street subway is a favorite for tourists running between Grand Central and Times Square.
Trend Themes
1. Branded Transportation - The trend of branding transportation vehicles like subway cars presents opportunities for businesses to reach a large and diverse audience.
2. Experiential Advertising - The use of exterior wraps on subway cars allows brands to create immersive advertising experiences for commuters and passersby, opening doors for innovative and engaging campaigns.
3. Promotional Partnerships - The collaboration between brands and popular TV shows or events to wrap subway cars presents a unique opportunity for cross-promotion and reaching targeted audiences.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of branded transportation to offer innovative and impactful campaigns to their clients.
2. Entertainment - The entertainment industry can utilize the trend of wrapping subway cars to promote TV shows, movies, or live events, creating buzz and driving audiences to their content.
3. Tourism - The tourism industry can take advantage of branded landmarks on subway cars to attract visitors and showcase popular attractions or destinations, increasing awareness and footfall.
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