Grand Central Marketing Recreated a Cruise Experience Onshore
Laura McQuarrie — June 25, 2013 — Marketing
References: cruiseindustrynews & brandingmagazine
Grand Central Marketing knows how to take advantage of all the traffic Grand Central Station gets each day. For this reason, Celebrity Cruises partnered with the marketing company to bring a mini vacation to busy commuters. For this event, Grand Central Station was turned into the deck of a cruise ship.
The experience brought amenities from Celebrity Cruises onshore, complete with luxurious lounge areas and a booth providing grill rub recipes. To complete the illusion of sailing on the sea, backdrops were painted to replicate sunny Caribbean skies.
The event offered exclusive discounts for upcoming cruises, and was successful in getting people to impulsively book cruises on the spot. The experience that Grand Central Marketing created was so immersive and enticing that people want to experience it again in reality.
The experience brought amenities from Celebrity Cruises onshore, complete with luxurious lounge areas and a booth providing grill rub recipes. To complete the illusion of sailing on the sea, backdrops were painted to replicate sunny Caribbean skies.
The event offered exclusive discounts for upcoming cruises, and was successful in getting people to impulsively book cruises on the spot. The experience that Grand Central Marketing created was so immersive and enticing that people want to experience it again in reality.
Trend Themes
1. Immersive Marketing Campaigns - Opportunity for businesses to create immersive experiences that captivate and engage consumers.
2. Experiential Advertising - Disruptive innovation opportunity for brands to showcase their products or services in unique and memorable ways.
3. Omnichannel Promotion - Opportunity to combine physical and digital channels to create seamless and immersive brand experiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunities to create unique experiences and attract more customers to the travel and tourism industry.
2. Marketing and Advertising - Opportunity for marketing agencies to reinvent traditional campaigns and create immersive experiences for their clients.
3. Hospitality and Event Management - Disruptive innovation opportunities to enhance customer experiences by bringing immersive elements to events and hospitality services.
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