Frozen Grand Central by Improv Everywhere
Juan Carlos Bonilla — February 3, 2008 — Marketing
References: stumbleupon
Improv Everywhere's latest publicity stunt brought time to a standstill. At New York's Grand Central Station, the guerrilla improvisation group had 200 actors freeze, in position, in the middle of the terminal, for five minutes.
The scene is captivating, especially since 500,000 people rush through the station every day. It's incredible to watch as the large group of actors stand frozen in time, completely ignoring the hustling and bustling crowds around them.
Implications - In a society with people who have schedules overflowing with appointments, it's hard to find the time to sit down for some quality entertainment. One way that these busy bodies can be reached is by bringing the entertainment to them on the go. Such publicity stunts are surely something that can be implemented by a variety of companies, allowing them to attain the attention they need.
The scene is captivating, especially since 500,000 people rush through the station every day. It's incredible to watch as the large group of actors stand frozen in time, completely ignoring the hustling and bustling crowds around them.
Implications - In a society with people who have schedules overflowing with appointments, it's hard to find the time to sit down for some quality entertainment. One way that these busy bodies can be reached is by bringing the entertainment to them on the go. Such publicity stunts are surely something that can be implemented by a variety of companies, allowing them to attain the attention they need.
Trend Themes
1. On-the-go Entertainment - Bringing entertainment directly to busy individuals by implementing publicity stunts or interactive experiences in public spaces.
2. Immersive Experiences - Creating captivating and surreal scenes in busy locations to capture the attention of passersby and provide unique entertainment.
3. Stealth Marketing - Utilizing guerrilla improvisation techniques to generate buzz and draw attention to brands or events.
Industry Implications
1. Live Events - Opportunities for event producers to create memorable and immersive experiences that engage audiences in unconventional ways.
2. Advertising - Innovative strategies for brands to capture attention and generate conversation through unexpected and disruptive marketing techniques.
3. Entertainment - New approaches for entertainment companies to reach audiences in non-traditional ways, creating unique experiences and buzz around their offerings.
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