Sharp's Grand Central Station Display
Alex Covert — November 22, 2008 — Marketing
References: ubergizmo
Grand Central Station is getting into the Christmas spirit early this year. Sharp has unveiled a 26-foot-tall Christmas tree made of 43 Aquos LCD TVs varying in size from 19" to 52". The really cool thing about the display is that the TVs are all wired together, showing a coordinated video of snowflakes and waterfalls. Passersby can also sign up to win one of the televisions.
Implications - There exist many novelty items within society that have come to be associated with a number of occasions and situations. While it is often futile for companies and businesses to try to replace these items, there is always room for improvement, enhancement or unique alterations. Consumers will be more drawn to products that are able to distinguish themselves amongst the others. Companies will benefit by infusing old ideas with new concepts.
Implications - There exist many novelty items within society that have come to be associated with a number of occasions and situations. While it is often futile for companies and businesses to try to replace these items, there is always room for improvement, enhancement or unique alterations. Consumers will be more drawn to products that are able to distinguish themselves amongst the others. Companies will benefit by infusing old ideas with new concepts.
Trend Themes
1. Interactive Display Trees - Creating large-scale Christmas trees using interactive displays offers an opportunity for companies to captivate audiences with unique and visually stunning experiences.
2. Coordinated Video Installations - Using wired-together TVs to display coordinated videos presents an innovative way for businesses to engage customers through immersive storytelling.
3. Innovative Sign-up Campaigns - Implementing sign-up campaigns in public displays, such as this TV Christmas tree, opens up disruptive opportunities for companies to generate interest and leads in unconventional ways.
Industry Implications
1. Event Marketing - Event marketing companies can leverage interactive display trees to create memorable and attention-grabbing experiences for brand activations and product launches.
2. Digital Signage - Digital signage industry can explore the use of coordinated video installations to offer dynamic content displays in public spaces, enhancing advertising and information dissemination.
3. Consumer Electronics - Consumer electronics manufacturers can embrace innovative sign-up campaigns in their marketing strategies to build engagement and generate interest for their products.
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