The New Vans West End Location in London is Skateable
Amy Duong — December 11, 2024 — Art & Design
References: vans
The new Vans West End location has just opened its doors in London with a captivating design concept led by its skateable architecture. The unique approach elevates the realm of retail as the skate roots of the brand is translated through the fully functional design. It is a practical space to host events, showcase new products, and skate with the integrated ramp.
The community-centric location celebrates cultures and what Vans stands for music, art, and skateboarding. Andrea Caputo Studio designs the space and the aforementioned skate ramp is fully transformable for a versatile environment. Made from travertine stone, the ramp runs across the entire store without disrupting the merchandise space. It appears to be a single large block of stone and will be the main focus of the retail space -- using it for skate lessons, demos, and events by the skate team.
Image Credit: Tom D. Morgans, Rafal Wojnowski
The community-centric location celebrates cultures and what Vans stands for music, art, and skateboarding. Andrea Caputo Studio designs the space and the aforementioned skate ramp is fully transformable for a versatile environment. Made from travertine stone, the ramp runs across the entire store without disrupting the merchandise space. It appears to be a single large block of stone and will be the main focus of the retail space -- using it for skate lessons, demos, and events by the skate team.
Image Credit: Tom D. Morgans, Rafal Wojnowski
Trend Themes
1. Transformable Retail Spaces - Retail environments are increasingly incorporating adaptable designs that serve dual purposes, such as hosting community events while also maintaining their core functionality.
2. Skate-centric Retail Design - Retail spaces are embracing the culture of their core audience, integrating facilities that enhance brand authenticity and customer engagement through interactive and sport-related experiences.
3. Community-driven Architecture - Retail locations are being designed to foster local culture and community interaction, reflecting the values and interests of the brand's audience.
4. Versatile Event Spaces - Retail settings are evolving to become hybrid spaces that seamlessly transition between commercial and community use, offering dynamic opportunities for customer interaction.
Industry Implications
1. Retail Design - The transformation of retail spaces into multi-purpose environments is reshaping traditional retail by enhancing customer experiences with innovative architectural solutions.
2. Sporting Goods - Brands focused on sports are adopting unique architectural elements within retail spaces to create authentic environments that resonate with their active-lifestyle customers.
3. Urban Architecture - The trend of creating multifunctional and interactive urban spaces within stores is influencing how architecture firms approach the integration of cultural and recreational aspects into commercial projects.
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