General Assembly Creates a Comforting Palette in New York
Amy Duong — August 16, 2024 — Art & Design
References: genassembly & dezeen
Design studio General Assembly has relied on a wide material palette when working on a design project in a New York City apartment. This is nestled in the city's Upper West Side with details defined by the marble and travertine stone joined by wood to make the aesthetics warmer and lighter. One side is meant to be more family-focused and quiet with other areas meant for more social purposes.
The co-founder of General Assembly, Sarah Zames speaks to Dezeen about the project, stating "The floorplan has been completely reimagined. We moved all the walls and most of the plumbing in order to better accommodate the needs and lifestyle of the clients – we felt it was important to organize the spaces based on the way they used the space."
Image Credit: William Jess Laird
The co-founder of General Assembly, Sarah Zames speaks to Dezeen about the project, stating "The floorplan has been completely reimagined. We moved all the walls and most of the plumbing in order to better accommodate the needs and lifestyle of the clients – we felt it was important to organize the spaces based on the way they used the space."
Image Credit: William Jess Laird
Trend Themes
1. Warm-tonal Design - A move towards using warm-toned materials like marble, travertine stone, and wood in urban design to create a more comfortable and inviting living environment.
2. Family-centric Layouts - Shifting floorplans to accommodate the distinct needs of family and social spaces, enhancing the functionality and practicality of urban apartments.
3. Customized Urban Living - Bespoke apartment modifications driven by the unique lifestyle and needs of residents, allowing for greater personalization and efficiency in city living.
Industry Implications
1. Interior Design - Innovations in using diverse and warm materials to create inviting and functional living spaces in urban environments.
2. Residential Real Estate - Transforming conventional apartment layouts into customized, family-friendly spaces that cater to specific resident needs.
3. Urban Development - Rethinking and reconstructing city apartments to offer more personalized and adaptable living experiences for urban dwellers.
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