The rapid barrage of everyday distractions has made shoppers harder to attract but experiential retail may offer a solution. By integrated technology into the shopping experience, retailers are able to attract and retain customers. Experiential retail turns the boring experience of browsing, trying and buying into something fun and exciting. Using things like augmented reality and interactive technology adds a new dimension to the shopping experience. This list contains examples of experiential retail that attract consumers through a tech-integrated experience.
The use of augmented reality by apparel retailers has taken off. Since augmented reality simplifies the process trying on clothing and accessories, the technology fits perfectly in apparel stores. Spaces like augmented reality jewelry counters allow customers to browse through merchandise in a quick and convenient way.
13 Examples of Experiential Retail

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Pop-Up Shopping Pods
The Nike+ Fuelstations

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Extreme Interactive Shopping
The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall

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Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
10
Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
9
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
8
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
7
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
6
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
5
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
4
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
3
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
2
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
1
Self-Service Taverns
The Thirsty Bear Lets Customers Help Themselves to Beer
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI Retail Assortment Tools
dunnhumby Assortment Uses Advanced AI to Enhance Customer Experiences
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
AI-Assisted Aisles
The Cantaloupe Smart Aisle Supports Frictionless Retail Experiences
Enhanced In-Store Inventory Management
Old Navy Enters into a Strategic Partnership with RADAR
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Wearable AI Retail Assistants
Augmodo Unveils a New Pilot Affecting Four Warehouse Locations
Interactive AI-Powered Retail Kiosks
Skechers and We Are Social Singapore Launched the Luna Kiosk
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Cost-Conscious Cashierless Microstores
Fainders.AI Launched a Prefab MicroStore Within a Gym
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Zen-Inspired Experiential Retail Concepts
One Golden Thread Opens Its Innovative Space
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Personalized Customer Service Tools
Walmart Launched 'Wallaby' Powered by Generative AI
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Tranquil Retail Environments
NEOM Wellbeing Has Launched Its First U.S. Storefront in New York
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Jewelry Retail Expansions
Mejuri Opens 40th Location at Major Canadian Shopping Center
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Premium Athleisure Retail Concepts
CASA FILA is an Experiential Pop-Up in NYC
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Immersive Beauty Shopping Experiences
e.l.f. Cosmetics Launches a New Collaboration with Obsess
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
AI-Driven Fashion Platforms
HeyBeauty Offers a Virtual Fitting Room Where Users Can Try on Clothes
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Direct Engagement-Focused AI Platforms
ShopSight Taps Generative AI to Improve Retail Experiences
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Analytic Visitor Engagement Tools
FastSensor and SEMA Show Strive to Improve Exhibitor Experience
Transformative Storytelling Experiences
ExperienceCraft Turns Content Into Interactive Experiences
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools