Drunks are a messy bunch, either wildly creative and exuberant or unpredictable and violent. The innovations below are focused on either one end or the other of this manic-depressive continuum of intoxication.
Take the iBoxer, for example. What sober person would want to play with a giant punching bag that looks like an iPhone? It takes a lush to come up with such deliciously garish design. Conversely, no drunk could ever come up with some of the innovative anti-drunk driving campaigns featured below.
Whether you're a teetoaler or a total lush, you'll find something in this cluster to suit your alcoholic preference.
21 Drunktastic Innovations

20
Ugly Drunk Scenarios
Maktub Ads Encourage Drinking at Home

19
Drinking Shoes
Walk With Your Vodka

18
LG Breathalyzer cellphone
End Of Drunk Dialing
17
Drinking Campaigns
A Night to Remember or Forget ?
16
Everything on Wheels
Toyota Drunk Driving Ads
15
Intoxicated Photography
Marcel Wanders' Sexy Happy Hour
14
Silly BBQ Decorations
Drunk Chicken Heads
13
Trapping Alcoholics in Glasses
Anti-Bing Drinking Campaign: Was It Worth It?
12
Giant iPhones for Discos
The Coin-Operated iBoxer For Drunken Amusement
11
Children as Designated Drivers?
Son, 11, Drives Home Drunk Dad
10
Backwards Awareness Commercials
Anti Binge Drinking PSAs
9
Incoherent Commercials
A Drunk Jeff Goldblum for Apple iMac
8
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
7
Drunk E-Mail Prevention Tools
Google Mail Goggles
6
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
5
Lavatories for Lushes
Combo Urinals & Vomit Receptacles
4
Tombstoning Craze
Drunken Idiot's Sport
3
Tax Funded Freebies for Drunks
Free Flip Flops in England
2
Comic Virals
Drunk Tilted Room Sketch
1
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Film-Centric Mixology Kits
The Absolut x WICKED Exclusive Cocktail Kit Boasts Hidden Surprises
Child-Friendly Medication Dispensers
The 'Singing Bottle' Concept by Fengrui Wang is Interactive
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Friendly Hydration Beverages
Unwell Hydration Makes Wellness Approachable with Different Moods
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
Cosmic-Inspired Ready-to-Drink Cocktails
Joshing Cocktails Launches Cosmic Tale™ and Unicorn Tale™
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
AI-Powered Cocktail Platforms
What's Your Cocktail by Diageo Makes AI-Driven Recommendations
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
Beer-Branded Music Sharing Devices
The Conceptual 'Hei-Five' Connects Strangers Over Music
Nootropic-Infused Soft Drinks
The G Spot Wellness Drinks Were Created by Actress Gillian Anderson
Beer-Proof Ponchos
Heineken's Pint-cho Protects Sports Fans from Spilled Beer
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Rebellious Non-Alcoholic Whiskey
WhistlePig & Alice Cooper Introduce a Non-Alcoholic Drink
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Whisky-Filled Stockings
Fireball's Slappable Whisky Stocking Helps to Alleviate Holiday Stress
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Dragon-Themed Alcohol Collections
Vintage Wine Estates Unveils House of the Dragon Cider and Wine
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Healthy Habit Smartphone Accessories
The 'FIKA' Smartphone Enclosure Concept Helps with Relaxation
Functional Mushroom Beverages
High Ground Elixirs' Zero-Alcohol Drinks Boast Adaptogenic Benefits
Cannabis-Infused Social Sodas
Daizy's Refreshing THC-Infused Beverages Support Socialization
Dream-Based Cocktails
Tanqueray No. TEN's Cocktail of Dreams Project Uses EEG Technology
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Pocket-Sized Social Tonics
Wims' Pocket-Tonic is a Perfectly Portioned Cannabis Drink Mixer
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Fruity Cannabis Drinks
CQ Offers Thirst-Quenching Low-Dose Spritzers
Actor-Backed Cannabis Drinks
Houseplant THC-Infused Sparkling Waters Come in Four Flavors
App-Enabled Cocktail Makers
The Bartifier Cocktail Maker Offers Access to More Than 380 Recipes
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Low-Alcohol Cannabis Drinks
Mataroa Happy is Bottled at 11% ABV and Infused with Cannabis Oil
Fruit-Forward Vodka Cocktails
The Squeezed Vodka Cocktails Come in Three Flavors
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Bat-Shaped Wine Openers
OTOTO Boasts an Ultra Playful Two-in-One Wine and Beer Opener
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Squeezable Spiked Punches
SUN iCE Shares Fruit Punch for Adults in Ready-To-Drink Pouches
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Drunk Driving Detection Tools
VinAI Strives to Make the Roads Safer for Drivers & Pedestrians
Boozy Christmas Cocktail Packs
The Wonderland 12 Cocktails of Christmas is Available from BrewDog
Californian Canned Cocktails
Cali Cocktails Share the Taste of Agave Wine and Crisp Carbonation
Flavorful Pickleball Celebrations
Smirnoff SMASH Vodka Soda's Event Highlighted Unique Mashups
Canned Artisan Mixology Cocktails
These New Togronis Cocktails Come in Two Varieties
Moderated Drinking Campaigns
Gordons' Mix It Up Normalizes Choices Like Gordon’s Pink 0.0%
Zero-Proof Mushroom Seltzers
High Ground Elixir Crafts Natural, Adaptogenic Social Drinks
UFC-Backed Bar Carts
New Amsterdam Vodka Launches a 'Fight Night' Bar Cart for Hosting Events
Apple Wine Cocktails
The Angry Orchard Canned Cocktail Range Shows Off the Brand's Attitude
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Responsible Alcohol Consumption Campaigns
Absolut's Call It a Night Campaign Promotes Safety
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Crafted RTD Cocktails
Clubtails Crushers Boast Fruity Refreshing Flavors
Bar-Strength Gourmet Cocktails
Gather Gourmet Cocktails Put an Indulgent Twist on Classic Serves
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Alcohol-Free Paloma Cocktails
ISH Crafted a Mindful Version of a Classic Tequila-Based Drink
Combat Sport-Inspired Bar Carts
New Amsterdam Vodka Debuts the NAV x UFC Fight Night Cart
Adaptogenic Soft Drinks
Muush's Functional Beverages Share the Benefits of Lion's Mane Mushrooms
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Packet-Style Cocktail Mixes
Pax Offers a Healthier, Guilt-Free Option for Drinkers
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Batched Alcohol-Free Cocktails
De Kuyper Batched 0.0% Comes in Three Flavor Options
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
College-Targeted Drink Essentials
NightCap Offers Discreet Drink Covers to Avoid Spiking
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Mindful Drinking Wellness Courses
The National Academy of Sports Medicine Debuts Mindful Drinking
Sparkling Dandelion Tonics
Nuisance Drinks' Damson & Dandelion Revisits Forgotten Ingredients
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Collaboration Scottish Soda Cocktails
The Funkin Irn-Bru Vodka Martini Has 5% ABV
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Impaired Judgment Phone Controls
Drunk Mode Locker Helps You Make Safer Decisions While Drinking
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Non-Alcoholic Bottle Pop-Ups
Dry Humor Unveils a New Non-Alcoholic Pop-Up Bottle Shop
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Alcohol-Free Sampler Boxes
Sober(ish) Officially Unveils the Sober(ish) Sampler
Tavern-Style Glassware Showrooms
Gustav Winsth Designs the Bobo Showroom in Stockholm
Boxed Basketball-Themed Punches
BeatBox Blue Razzberry Mavericks Edition Cheers on the NBA Team
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Zero-Proof Elixirs
Do’Mo Zero-Proof Elixirs Combine Nootropics, Botanicals and Nutrients
Personalized Mixology Apps
Sloshed Creates Cocktail Recipes Based on Ingredients You Have on Hand
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Re-Imagined Adult Party Games
Fluttr Spin the Bottle Features 150 Naughty Challenges