These New Togronis Cocktails Come in Two Varieties
Michael Hemsworth — March 2, 2024 — Lifestyle
These new Togronis cocktails have been unveiled by the brand to provide consumers with an artisan mixology-quality drink perfect for personal enjoyment or serving to guests.
The canned cocktails include the Mezcal Negroni and the Boulevardier, which each come in small cans for easy serving straight up or over ice. The cocktails come with 100ml pours and boast a 26% ABV to give them a true bar-quality profile. The Mezcal Negroni features artisanal mezcal with Italian sweet vermouth and Scrappy's red bitter, while the Boulevardier replaces the mezcal with bourbon whiskey.
The new Togronis cocktails are available now directly from the brand and in-store in California with additional availability slated to be offered to additional states soon.
The canned cocktails include the Mezcal Negroni and the Boulevardier, which each come in small cans for easy serving straight up or over ice. The cocktails come with 100ml pours and boast a 26% ABV to give them a true bar-quality profile. The Mezcal Negroni features artisanal mezcal with Italian sweet vermouth and Scrappy's red bitter, while the Boulevardier replaces the mezcal with bourbon whiskey.
The new Togronis cocktails are available now directly from the brand and in-store in California with additional availability slated to be offered to additional states soon.
Trend Themes
1. Artisan Canned Cocktails - Expanding market demand for convenient luxury beverages sparks innovation in canned artisan mixology cocktails.
2. Bar-quality Canned Drinks - Introduction of bar-quality canned cocktails signals disruptive potential in on-the-go premium beverage consumption.
3. Sustainable Packaging Solutions - Growing emphasis on sustainable packaging solutions prompts exploration of eco-friendly options for artisan canned cocktails.
Industry Implications
1. Beverage Industry - Beverage industry poised for transformation with the rise of high-end canned cocktails catered to convenience-seeking consumers.
2. Hospitality Sector - Hospitality sector presented with a novel opportunity to enhance guest experience through the provision of upscale canned mixology offerings.
3. Packaging Industry - Packaging industry positioned to revolutionize the niche of artisan drinks with sustainable and attractive packaging solutions for canned cocktails.
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