These examples of digital store merchandising range from tech-powered wine displays -- store shelves that feature an interactive touchscreen component -- to digitized detergent kiosks that feature exclusive promotions and product specs.
PERCH Interactive, experts in digital store merchandising are known for retail displays that are both educational and engaging. The brand's experiential fixtures range from digitized nail polish and clothing displays to storytelling skincare kiosks and shelves that provide storage and phone-connected capabilities.
Other favorites include a digital showroom from Tommy Hilfiger -- the brand's immersive retail space doubles as a store and an educational facility for new salespeople -- as well as a Pro Direct's London flagship boutique that boasts a web-enabled store display that mimics the retailer's e-commerce site.
29 Examples of Digital Store Merchandising

29
Website-Inspired Stores
Web-Enabled Retail Displays Update Constantly with Online Content

28
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
27
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
26
Interactive In-Store Displays
Kate Spade Introduces Perch Technology to Better Customer Experience
25
LCD Ceiling Displays
The Oakley Store Display Features 27 LCD Screens
24
Experiential Tech Retailers
The Samsung D'Light Experience is a Multi-Level Immersive Retail Shop
23
Digitized Wine Displays
This Merchandising Project by PERCH Interactive is Powered by Technology
22
Interactive Outerwear Shops
This Store Helps Customers Plan Their Next Outdoor Adventure
21
In-Store Instagram Displays
The New Macy's Location Features Millennial-Focused Tech Displays
20
Interactive Telecommunication Displays
This Store Includes Hands-On Demonstrations of New Products
19
Search Engine Store Displays
The Google Store Retail Concept Boasts a Slew of Interactive Elements
18
Double-Sided TV Screens
This New Television Set from LG Lets You Watch Two Shows at Once
17
Interactive Storefront Displays
+rehabstudio Integrates Shopping with Technology
16
Digital Retail Showrooms
Tommy Hilfiger's High Tech Retail Concept Gets Introduced in Amsterdam
15
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
14
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
13
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
12
Multilingual Beauty Windows
Ainz & Tuple's Beauty Retail Window Prints Coupons in Many Languages
11
Motion-Detecting Store Displays
Love Pavlov Creates Viewer-Triggered Storefront Windows
10
Digitized Shoe Displays
Perch Interactive's Retail Concept Gives One Access to Product Features
9
Multi-Tiered Electronics Shops
This Experimental Store is Divided into Various Interactive Spaces
8
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
7
Smart Shoe Racks
The Scala Lift and Learn Wall Lets Users Pick Up Shoes and Read Specs on a Screen
6
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
5
Digitized Car Dealerships
This Projected Window Display is Created for German Auto Brand BMW
4
Storytelling Skincare Displays
PERCH Interactive's Digital Retail Concept Features Virtual Accents
3
Interactive Fashion Campaigns
PERCH's Kate Spade Store Display Boasts Digitized Accents
2
Connected Shoe Displays
PERCH Interactive's Digital Retail Display is Informative and Inspiring
1
Digitized Car Displays
This Interactive Kiosk Shares Auto Features with Potential Buyers
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
AI Retail Assortment Tools
dunnhumby Assortment Uses Advanced AI to Enhance Customer Experiences
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Autonomous Micro Markets
Micromart Features Digital Price Tags & AI Product Recognition Sensors
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Enhanced In-Store Inventory Management
Old Navy Enters into a Strategic Partnership with RADAR
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Wearable AI Retail Assistants
Augmodo Unveils a New Pilot Affecting Four Warehouse Locations
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Brick-and-Mortar Collectibles Stores
POP MART Debuted Its First Permanent Store in the Netherlands
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Shoe Retailer AI Apps
SuperStep Partnered with 'IMSHOP' to Create a Convenient Mobile App
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Computer-Vision Self-Service Kiosks
Toshiba's Vision Kiosk Identifies Items Without Barcodes
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Two Kilometer-Stretched Stores
IKEA Unveils a Linear Store Plan Stretching Almost 2 Kilometers
Comprehensive Digital Accessibility Initiatives
IKEA Addresses the Needs of People with Disability
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Minimalist Brand Exhibitions
MUJI Debuts Its Second Iteration of the MUJI IS Exhibition Series
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Barcode-Less Product Scanners
SeeChange Taps Diebold Nixdorf to Create AI Checkout Tools
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Art-Focused Technology Partnerships
The Samsung Art Store Spotlights a Partnership with Art Basel
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
AI-Powered Digital Employees
Product Genius Transforms How Small Businesses Connect with Customers
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Relaxing Personal Care Stores
The Bath & Body Works Gingham+ Store Design is Elevated
Low-Power Paper-Like Retail Signs
The Samsung Color E-Paper Display Has an Eye-Friendly Profile
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Small-Format Tech Stores
Best Buy Express Offers Curated Tech & Exclusive Telecom Services
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
GenAI Planogram Tools
Optimum Retailing Launched Realgram AI at NRF 2025
Comprehensive Wholesale Retail Platforms
TVCMALL Seeks to Redefine the Wholesale Experience
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Shoppable Fridge Screens
Samsung Unveils a New Partnership with Instacart for On-Fridge Shopping
Autonomous Retail Solutions
Simbe Robotics Debuts a New Tool to Remotely Monitor Store Shelves
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Dynamic Meal Ordering Kiosks
Mr. Pickle’s Sandwich Shop is Bringing Samsung Kiosks to Locations
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Hybrid Shopping Ventures
Smartseller Unveiled an Integrated Concept at Nuremberg Airport
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Electronic Shelf Label Technologies
Sexton Group & JRTech Solutions Promote Operational Efficiency
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Seasonal Book Retail Promotions
Indigo Launches Multi-Category Holiday Deals with E-Reader Focus
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
Digitized Retail Shelf Labels
Croatian Retailer Studenac is Implementing Electronic Shelf Labels
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Efficient On-the-Go Stores
Parfetts Shop & Go Store Concept Responds to Consumer Demand
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Loss Prevention AI Checkouts
Vynamic Smart Vision Shrink Reduction Addresses Self-Checkout Issues
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
In-Store Swap Shops
The Primark Swap Shop Lets Customers Trade Goods for Digital Verte Tokens
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Mobile Ad-Supported Checkouts
Sam's Club is Launching Display Ads in its Mobile App
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Retail Food Expiry Tools
Gander Taps C-Store Collective to Launch a New Service Partnership
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Small Retailer EPoS Systems
The ShopMate 360 EPoS is Great for Convenience Stores and More
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools